Presenting Your Case

Written by John Colanzi

When you're putting your sales pieces together, you can learn a lot from lawyers.

Whether it's a defense attorney orrepparttar prosecution,repparttar 127254 first thing a lawyer does is readrepparttar 127255 jury members.

He does his best to get inside their heads to determine exactly what will get them to decide in his favor. The best lawyers are great people readers.

You must learn what people's hot buttons are just as any good attorney does. Also like a good lawyer, you must realize your audience reacts on an emotional level.

When you're presenting your case you must grab them by their emotions.

He also appeals to all their senses. So should your sales letters.

If you're selling food, your letter should literally make them water atrepparttar 127256 mouth.

If you're selling opportunity offers,repparttar 127257 reader should be made to see allrepparttar 127258 goodies their new found money will bring.

So how dorepparttar 127259 legal beagles accomplish this?

They study every bit ofrepparttar 127260 evidence. You should study your product or service as just as diligently.

5 FAST Tips To Make More Sales

Written by Grady Smith

You’ve got a killer headline….

You’ve lined up benefit after benefit….

But it won’t make you a dime unless you can closerepparttar sale and makerepparttar 127253 reader of your sales letter hand over their cash. And a solid close on your sales letter will do just this.

Following, 5 essential parts for a “get your wallet out” sales letter close.


The reader of your sales letter needs to understand what your product/offer will do for them. But once they understand that, they need to know that things won’t get better, problems won’t be solved, and nothing in their situation will change.

“Passing today means nothing will change for you. You’ll still work at a job you hate and pray that one day a sensible and real opportunity will fall into your lap. But I tell you, this IS your real opportunity, and now you just need to act.”

Let them feelrepparttar 127254 pain. Tell themrepparttar 127255 downside of not jumping on your offer. Ask them questions so they can personalizerepparttar 127256 loss by actually thinking about what they’ll be missing.


Justifyrepparttar 127257 value of your product or service by explainingrepparttar 127258 price you’ve chosen:

“$67 is s true bargain when you consider this one time investment will come back to you at least 10 times. By simply investing a small amount right now, you’re guaranteed to get allrepparttar 127259 information you need to make 10 to 1000 times you investment back in under 30 days”!


Take away any doubts in your potential customer’s mind. Assure them they’re makingrepparttar 127260 right decision, and risk nothing by taking you up on your offer:

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