Whether it's a defense attorney or prosecution, first thing a lawyer does is read jury members.

He does his best to get inside their heads to determine exactly what will get them to decide in his favor. The best lawyers are great people readers.

You must learn what people's hot buttons are just as any good attorney does. Also like a good lawyer, you must realize your audience reacts on an emotional level.

When you're presenting your case you must grab them by their emotions.

He also appeals to all their senses. So should your sales letters.

If you're selling food, your letter should literally make them water at mouth.

If you're selling opportunity offers, reader should be made to see all goodies their new found money will bring.

So how do legal beagles accomplish this?

You’ve lined up benefit after benefit….

But it won’t make you a dime unless you can close sale and make reader of your sales letter hand over their cash. And a solid close on your sales letter will do just this.

Following, 5 essential parts for a “get your wallet out” sales letter close.

1) SHOW THEM THE PAIN

The reader of your sales letter needs to understand what your product/offer will do for them. But once they understand that, they need to know that things won’t get better, problems won’t be solved, and nothing in their situation will change.

“Passing today means nothing will change for you. You’ll still work at a job you hate and pray that one day a sensible and real opportunity will fall into your lap. But I tell you, this IS your real opportunity, and now you just need to act.”

Let them feel pain. Tell them downside of not jumping on your offer. Ask them questions so they can personalize loss by actually thinking about what they’ll be missing.

2) SHOW THEM THE VALUE

Justify value of your product or service by explaining price you’ve chosen:

“$67 is s true bargain when you consider this one time investment will come back to you at least 10 times. By simply investing a small amount right now, you’re guaranteed to get all information you need to make 10 to 1000 times you investment back in under 30 days”!

3) SHOW THEM THERE’S NO RISK