Present Your Product On A TV Show for FREEWritten by Bob Dean Stanford (aka Maverick)
“Present Your Product On A TV Show for FREE” by Bob Dean Stanford “The Maverick Entrepreneurä”Would you like to get your new or existing Internet business moving nearly at speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over Internet? The Simple Answer The primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche. One Solution Market it on television. There are many ways to do this, such as Infomercials, guest appearances on talk shows like Oprah, short form (1 minute and under) TV commercials, long form (2 minutes up to 30 minute infomercials), and etc. Most online businesses can’t afford expense of these types of advertising or have products that target a specific niche that just doesn’t fit in above media methods. The secret is to find a JV (Joint Venture) partner who is marketing on TV, targeting your product niche, and interested in your product offering. One example is national cable television show “The Screen Savers,” (replaced by “Attack of The Show”). If you have a new or dynamic computer related product, such as hardware, software, or training materials (like “Little Professor” series), you could get tremendous exposure by presenting your product on their show. Again, cost is often an obstacle, though some . There are ways around this problem. Find a media that will work with you for a percentage of profit and provide ALL production and airtime costs. Who offers these types of shows? Local Indie (current term meaning Independent) producers that provide programming on your local cable lease access stations. This is NOT Public Access non-commercial stations, but programming on a legitimate commercial station. Local cable TV networks usually have at least one station enabling them to sell low cost quality airtime to Indie producers. Call your cable network and ask them for referrals of local producers and to list any locally produced shows.
| | What a Ghostwriter Can Do for YouWritten by Bill Willard
What a Ghostwriter Can Do for You. Trust and credibility are vital in creating consumer confidence. Promotional books and articles with your byline are best kind of confidence-building free publicity, producing results rivaling those of standard advertising. If you’re a business owner whose marketing plans include publication or a Web presence, an experienced professional ghostwriter can help you focus on your subject, organize your ideas, and then write persuasively to your target audience.Do you ever have red-hot ideas for articles, books or a website, but never get around to doing anything about them? Don’t feel like Lone Ranger. Even if they could grind out passable copy themselves businesspeople should be doing what they do best…minding store, not staring at blank sheets of paper! If that’s you, but you still believe in using media or your own website to build your business, consider hiring a professional ghostwriter. Or, if you've already written a book, article or webpage and think it’s ready for publisher or webmaster, think again! A professional copywriter’s objective critique--complete with line edits and grammar, style and consistency checks--can spell difference between acceptance and rejection. What Does it Cost? Ghostwriters’ fees vary. Many charge by hour, some by word; still others are paid by job. Rates may be negotiable, and dividing charges into multiple payments is usually an option. Most ghostwriters ask clients to sign a contract, make a down payment (typically 50%) and charge a kill fee if job is cancelled. Clients requesting in-depth consultations may be asked for a retainer. Though not refundable, retainers usually are applied to any project charges. Whatever cost, it’s worth it if you get good results. People like doing business with trusted experts. Being published in local or national media--or your own industry’s press--is best kind of free publicity, and automatically separates you from competition. As a marketing technique, promotional articles with your byline can produce results rivaling those of standard advertising. The exposure can persuade new customers to try your products and services, and reinforce your reputation with existing buyers. It can also generate traffic to your website and convince local journalists to call you when they need an expert news source or high-profile interview subject.
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