Prepare to Sell!Written by Audrey Burton
Sales is a critical part of any business, including non-profits. Sales is not complicated or difficult, but requires preparation, consistent action and a plan. Before completing any preparatory work in sales, consider asking yourself some tough questions. 1.Why are you in this business? 2.Do you believe in your product/service? 3.What are you trying to accomplish? When you believe in your product and understand why you’re doing what you’re doing, rest of sales process is much easier. The first step in plan is for salesperson to know features and benefits of product or service (let’s say product). For example, let’s say your product is office furniture. Describing features of your product and your company might look like this: •Been in business 18 years •Lots of variety – including home office •Free delivery •All price points •7 day guarantee While features are very important, it’s even more important to identify benefits of your product. This process involves more thought – you need to put your feet in your customers’ shoes and ask, “What’s in it for me? (wiifm)” For example, “Why should I care if you’ve been in business 18 years? How does that help me?” To fully understand benefits of your product, first list features, and then answer wiifm question for every feature. There are no rules for this exercise and there will likely be more than one benefit for some features. Getting back to our office furniture example, here are some benefits: •Longevity – we’ll be here for you when you need us. We will remember you! You don’t even have to come into store when you need something. Bottom line – a relationship, convenience and peace of mind. •Variety – one-stop-shopping. No matter what you need, we have it or we will get it for you. We save you time. •Free Delivery – save you money. •All prices – you will not be disappointed. When you come to our store, you will find what you want within your budget! We save you money and minimize stress at same time. •Guarantee – If it doesn’t fit or doesn’t look good, we’ll take it back – no questions asked. This gives peace of mind and freedom in making your decision.
| | How to get free traffic to your websiteWritten by Rebecca Gilbert
How to get free traffic to your websiteBy Rebecca Gilbert There are many ways to get free traffic to your website, but method that I use beats all traditional methods hands down - and best of all...it's free! I have used all forms of advertising, but most of good forms of advertising have cost money. Like all business owners, we have to analyze our investments and try to cut cost in order to receive a larger return on our investments. Now, your probably wondering what I could possibly be doing to bring traffic to my website without spending a dime on advertising. Well, you're looking at it. Do you see it yet? I am writing an article. It's absolutely that simple! I will write an article about a topic that I know and am comfortable with, and then I will go and submit these articles to various websites on Internet. Are you worried that websites won't accept your article? You shouldn't be. This is a win / win situation for all parties involved. First of all, webmasters love these articles. I have even had webmasters come back to me and ask if I have any more. Why do they do this? Because it helps their search engine rankings by providing visitors to their site good content. After they place your article on their website a portion of their visitors will visit your site. Once you have placed enough of these articles out on Internet, your traffic will dramatically increase and so will your search engine rankings. I guarantee it!
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