Which of those two questions do you think is most important? I say second. Without doing your preparation "homework," you will lose your focus.

The affiliate programs that you promote are "your" products. Take time to learn everything you can about that product. Even though you are not actually selling product (you should be PRE-selling), you still must know what you are talking about.

The best way to do that, of course, is to own product yourself. But whether you own product or not, study sales copy that was written by owner of product. You'll be able to lead your prospects toward "the click" much easier if you know why you want them to click on that link.

When preparing an advertising campaign, ask yourself what you want to achieve. That is your goal.

Now write down steps that you need to take to get to that goal. Don't forget that there can be more than one way to get there. Use your imagination!

What is a Blog?

A blog, in simplest terms, is a daily journal of your thoughts that is maintained by a blogger (which would be you) on web. When posting to a blog you will notice that it is arranged in chronological order – with most recent additions on top.

You can choose to allow your readers to add their own comments/feedback to any issues you may have addressed on your blog. Or, you can add audio to your blog. Pretty neat, isn’t it. What a great way to have contact with your customers.

Can it be used on my website?

Can it be used on my website? Definitely. It can be a great tool for you and your contacts. However, I personally feel that it would be a greater benefit to established website that has a following. In other words, start with a newsletter first, to build your mailing list, than go for blog.

If you have a following, than go for it. Don’t want to pay for it? That’s okay, you can go to www.blogger.com, they have a great tutorial and blog is free.

What can it do for my website?