You've launched your affiliate program and everything is in place to track your affiliate sales. Affiliates are signing up but aren't making as many sales as you might have hoped for. You know it's not your product as you're still making sales yourself. So what's wrong? Why isn't Mr Affiliate making sales?
You must remember that Mr Affiliate is not only your affiliate, but has more than likely joined numerous other affiliate programs on Internet. He obviously joined your program because he liked it, your product or service and compensation plan. But time moves very fast in Internet world and before Mr Affiliate has most probably even started marketing your site properly, he may have even joined yet another affiliate program that appealed to him.
There is certainly no shortage of affiliate programs on Internet that are free and easy to join. Mr Affiliate wants to make money, that's why he joined your program. Unfortunately Mr Affiliate may not understand Internet marketing as well as you do. He may simply insert your banner onto his site and wait for sales.
So both of you are sitting there waiting for Mr Affiliate to start making sales. That's your problem. This is a real shame. Mr Affiliate is obviously available, willing and able and if only he knew what to do, would gladly do it and that's down to you. You need to train Mr Affiliate right away. You can't wait for Mr Affiliate to get motivated, you need to train Mr Affiliate. You can't afford to be complacent. The most successful affiliate programs do well because they have trained their affiliates. Their affiliates understand program fully, they are supported and are kept in touch with. While you're sitting around waiting for Mr Affiliate to make a sale for you, he is being motivated by other affiliate programs and making sales for them.
Here are some practical steps to training Mr Affiliate.
1. Explain your program thoroughly before Mr Affiliate joins and include clear Terms and Conditions. This is your first opportunity to present your affiliate program benefits and compensation plan. Let your affiliates know what you expect from them and what they can expect from you. 2. Make sure you have numerous banners of different sizes and also text links with clear and easy to understand code. Your affiliates have different web sites, different designs, and different color schemes so make sure you give them enough choice to insert a suitable banner.