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Powerful Email Strategies "Why Won't They Open My Email?"
I sat down at my computer yesterday and found 153 new emails awaiting. The first thing I did was quickly use a filter and literally deleted 107 of them.
Now, that's not most "junk" email I have ever received (…particularly after a few days of vacation!), but it's enough to drive home importance of email and need for powerful email strategies in any online marketing campaign.
You see, after you have a product, next thing you need to do is sell it. The simplest forms of online marketing typically take on form of a website or an email. Today, due to limited time and space, let's focus on your email.
Now, there are several things I could discuss about email. Email is lifeblood of my online business as I'm sure it is with any successful online business, so there are many strategies that revolve around this important topic.
But regardless of many strategies, let's face it…email is impersonal. So for reminder of this article, let's focus on an "impersonal email."
As we dive into our discussion, we need to consider single alternative to sending an email...it's having a conversation. I would much rather have a conversation with a potential client than send them an email.
But, if you're getting over 100 emails a day, imagine trying to respond (…via phone) to each message. Yikes! You think you don't have time now!
But that's point. You can't expect to spend countless hours on phone or meeting with individuals if you plan on running an online business successfully. Your time is valuable and you need to learn how to use it effectively.
Okay, but how are you suppose to deal with an "impersonal email?"
Well, as an online marketer you are definitely going to need to learn how to use email successfully. For starters, following is a list of strategies that will help your messages come across more personable and more importantly…have a greater chance of getting opened, read and generating a sale.