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Powerful Email Strategies "Why Won't They Open My Email?"

I sat down at my computer yesterday and found 153 new emails awaiting. The first thing I did was quickly use a filter and literally deleted 107 of them.

Now, that's not most "junk" email I have ever received (…particularly after a few days of vacation!), but it's enough to drive home importance of email and need for powerful email strategies in any online marketing campaign.

You see, after you have a product, next thing you need to do is sell it. The simplest forms of online marketing typically take on form of a website or an email. Today, due to limited time and space, let's focus on your email.

Now, there are several things I could discuss about email. Email is lifeblood of my online business as I'm sure it is with any successful online business, so there are many strategies that revolve around this important topic.

But regardless of many strategies, let's face it…email is impersonal. So for reminder of this article, let's focus on an "impersonal email."

As we dive into our discussion, we need to consider single alternative to sending an email...it's having a conversation. I would much rather have a conversation with a potential client than send them an email.

But, if you're getting over 100 emails a day, imagine trying to respond (…via phone) to each message. Yikes! You think you don't have time now!

But that's point. You can't expect to spend countless hours on phone or meeting with individuals if you plan on running an online business successfully. Your time is valuable and you need to learn how to use it effectively.

Okay, but how are you suppose to deal with an "impersonal email?"

The Client: The clients name and reputation may be important to your negotiations.

Product/Service: To whom is product/service most likely to appeal? As much detail here as possible – typical profiles, insight into your existing customer base etc.

Objectives: Provide as much detail as you can about required volume/percentage of responses, also “quality” of likely respondents.

Creative: Share with your broker exactly how email will look and what it will offer. Include details of intended personalisation, incentives etc

Market: Anything you know about profile of ideal customer in terms of demographics, lifestyle and, in business mailing,position (eg Finance Director) within organisation, how big should target organisations be etc