How is your business doing? Is it growing, stagnating or losing ground? If your business is not growing, it could be
result of a poor business idea or plan, a lack of advertising, or
mismanagement of your business’ resources.Let’s face it. Running a successful business enterprise is not
easiest thing to accomplish.
Your struggles could be
result of factors beyond your own control or factors within your control --- your own actions and decisions.
FACTORS OUTSIDE YOUR OWN CURRENT CONTROL
If your business is stagnating or dying, there are several factors that could be
cause of your current financial discomfort:
· Your local economy could be suffering stagnation or negative growth. · Your competition might be fiercely competing for your customer base. · The building, into which you have signed a lease, might be seen by local residents as
home of businesses that fail, so they will not support you until you have proven your long term viability. · You could be in a terrible location and trapped by your lease.
FACTORS WITHIN YOUR OWN CONTROL
On
other side of
coin, there are several more factors that could be causing you pain that are well within your control:
· You are not spending enough time planning for
future of your business. · You are not spending enough time or resources on developing and distributing good advertising. · You do not have enough staff available to fill incoming orders or to serve interested customers. · You are simply mismanaging your financial or human resources.
THE MOST ABUSED HUMAN RESOURCE IN MOST BUSINESSES
By watching
activities of many small business owners, one has to ask themselves if
business owners are masochistic?
Source: http://dictionary.reference.com MASOCHISTIC - adj : 2. The deriving of pleasure, or
tendency to derive pleasure, from being humiliated or mistreated, either by another or by oneself. 3. A willingness or tendency to subject oneself to unpleasant or trying experiences.
How is it that I can even venture to suggest this definition fits
behavior of many small business owners?
Simple. Small business owners often submit themselves and their families to
demands of their business. Sometimes to
detriment of those involved in their lives.
Of course, one could argue that
small business owner is sacrificing his or herself for
long-term benefit of their families and themselves.
Well, one could argue that. And in some cases,
argument would be true. In other cases,
argument would not even remotely be true.