Power Your Profits With Price And Perception

Written by Noel Peebles

People don't always buy based onrepparttar lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should representrepparttar 127295 VALUE customers place on your product or service. Ifrepparttar 127296 price asked for doesn't feel right, in relation torepparttar 127297 value delivered, customers are not going to buy.

Ifrepparttar 127298 customer thinks that what you are offering them isn't worth much, then how can you ever hope to charge a high price?

You can't!

The key is to communicaterepparttar 127299 VALUE message. And, you must communicate it so strongly thatrepparttar 127300 price seems reasonable in relation torepparttar 127301 product or service you're offering.

What really matters is your pricing policy and how you communicate price to your potential market. Should you offer a discount? Should you featurerepparttar 127302 price boldly? Should you introducerepparttar 127303 price early inrepparttar 127304 offer? These are important questions because without realizing ...you may be educating your customers to give price their primary consideration. That may not be your intention, but like it or not, that's what often happens. The customer becomes price sensitive and then ...SURPRISE! SURPRISE! ... a competitor comes along with an even lower price and you lose a customer.

Perception is everything!

A case in point - A week or so ago, I was exploring a suburban shopping center when I decided to get a loaf of bread for lunch. As I walked alongrepparttar 127305 street I came to a supermarket. Then acrossrepparttar 127306 road, I spotted a little bakery. So, off I trundled torepparttar 127307 bakery, "A wholegrain loaf please." I had committed to buyingrepparttar 127308 loaf just by walking inrepparttar 127309 door.

Price was not important in my buying decision, something else was. That 'something else' was perception. Your customers' perception of you can be more important than your price.

How To Sell Snow To An Eskimo

Written by David Hallum

Think it's a hard thing to do? Think again my friend. You don't need to be that good of a salesperson either. I'm sure you've heard this "That person is such a great salesperson they could sell snow to an Eskimo."

To findrepparttar answer to what make these salespeople so great I studied them. Here's what I found each one had in common.

#1. They all studied their potential customers to learn their needs and desires.

#2. They were all creative and knew how to target only people that had a need or desire forrepparttar 127294 product or service they were selling.

#3, They each had determination.

The first trait I'm sure all of you reading this article have. You can all ask questions. Just make sure you fashion your questions in a manner that gets yourepparttar 127295 information you need to learnrepparttar 127296 person you're asking needs and desires.

By now I'm sure you're saying to yourself, "Yea, but how can I sell snow to people that already have more snow than they know what to do with." To do this you will need to haverepparttar 127297 second characteristic ofrepparttar 127298 super salesperson.

Creativity is something we all have. It's just some of us don't know it. Here's how I foundrepparttar 127299 answer to how to sell snow to Eskimos. I posted a question on marketing consultant Willie Crawford's message board at:


The question I asked was "What can you make out of snow?"

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