Power Your Profits Using Price And Perception

Written by Noel Peebles


People don't always buy based onrepparttar lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should representrepparttar 121711 VALUE customers place on your product or service. Ifrepparttar 121712 price asked for doesn't feel right, in relation torepparttar 121713 value delivered, customers are not going to buy. Ifrepparttar 121714 customer thinks that what you are offering them isn't worth much, then how can you ever hope to charge a high price? You can't! The key is to communicaterepparttar 121715 VALUE message. And you must communicate it so strongly thatrepparttar 121716 price seems reasonable in relation torepparttar 121717 product or service you're offering. What really matters is your pricing policy and how you communicate price to your potential market. Should you offer a discount? Should you featurerepparttar 121718 price boldly? Should you introducerepparttar 121719 price early inrepparttar 121720 offer? These are important questions because without realizing ...you may be educating your customers to give price their primary consideration. That may not be your intention, but like it or not, that's what often happens. The customer becomes price sensitive and then ... SURPRISE! SURPRISE! ... A competitor comes along with an even lower price and you lose a customer. PERCEPTION IS EVERYTHING A case in point - A week or so ago, I was exploring a suburban shopping center when I decided to get a loaf of bread for lunch. As I walked alongrepparttar 121721 street I came to a supermarket. Then acrossrepparttar 121722 road, I spotted a little bakery. So, off I trundled torepparttar 121723 bakery, "A wholegrain loaf please." I had committed to buyingrepparttar 121724 loaf just by walking inrepparttar 121725 door. Price was not important in my buying decision, something else

Learning From Failing

Written by Robert Imbriale


Have you ever failed at something in your life? I'll bet that you have. All of us have and it's nothing to be ashamed of. Failing is perfectly normal.

Many of us went to school and were actually punished for making mistakes. Now you may find it hard to believe, but it really is impossible to succeed unless you have first failed. That is, as long as you are willing to learn from your mistakes.

You see, if you try to do something and it doesn't turn out as you'd expected, you've still succeeded. You've successfully learned that what you did was notrepparttar way to get what it was that you were after.

Failing, in and of itself, is an integral part ofrepparttar 121710 learning process that we, as human beings, must go through in order to advance ourselves in life. The challenge isn't inrepparttar 121711 process of failing, or making a mistake, it's in how we were trained to respond to our mistakes.

Most people will try anything once. If they fail, they will likely never try again. Or, if they do try again, they won't let anybody know about it!

Many ofrepparttar 121712 most successful people in our society today have failed many more times than they have succeeded. The only difference between them and you is that they kept at it until they found a way to make it work.

It is said that Thomas Edison "failed" at his attempts to inventrepparttar 121713 light bulb over 10,000 times. When he was asked how he kept going, he simply believed that what he had in fact done was discover 10,000 ways NOT to inventrepparttar 121714 light bulb!

He never looked upon any of his attempts as failures. Instead, he saw them as a chance to learn and today you and I can sit by a lamp and read this article because of this man's belief in success and his not believing in failure!

One thing you can do right now to begin moving yourself more inrepparttar 121715 direction that you want to go is begin looking ever action you take, every move you make as having no other possible outcome than being successful.

Did you get that? Think of EVERY action you take, every move you make, every phone call you make as a success, no matter whatrepparttar 121716 outcome!

You will always succeed at producing some sort of result. It may not be exactly what you had in mind, but you will ALWAYS succeed at producing some sort of result.

Thomas Edison looked at every attempt to inventrepparttar 121717 light bulb as a success, even though he did not achieve what he had set out to accomplish. Think about it.

Had he considered his every attempt a failure, how many failures do you think he would have endured before he would have quit? My guess is that you'd be sitting inrepparttar 121718 dark right now if he had.

I believe thatrepparttar 121719 only failure in life isrepparttar 121720 failure to take action. If you do nothing, nothing will happen. If you do something, anything at all, you will succeed in producing a result. In other words, you will create success in your life.

What if you created success in your life every single day? How would you feel?

What if you learned that success is yours to be had each and every day, and that with each little success you knew that you were one step closer to an even bigger success. Would you stick to it? Would you build on each day with more and more passion for what you do?

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