Power Writing 101: Tips and Tricks to Get You Taken Seriously!

Written by Dina Giolitto, Wordfeeder.com

In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to putrepparttar words withinrepparttar 105154 sentence, andrepparttar 105155 sentences withinrepparttar 105156 paragraph. They usually know what words to use – when to say ‘bloom’ instead of ‘grow,’ or ‘confused’ instead of ‘befuddled.’

But having a flair doesn’t make them an expert inrepparttar 105157 field.

I’m an expert ad copywriter. But I can’t write a journalistic piece to save my life. I have no experience in this area, and it’s just not my bag. So I happily leave this task torepparttar 105158 reporters. Likewise, a retailer, marketer or salesperson should leaverepparttar 105159 writing torepparttar 105160 writer. Yet they seldom do.

A copywriter is forever trying to explain why he inserted a word where he did, or why he chose one expression over another. Frequently, a client or employer takes a writer’s carefully constructed piece and turns it into a wordgarbage wasteland. An atrocity... of verbosity!

If you’re such an offender, shame on you! Let your writer dorepparttar 105161 job he or she was hired for: to make you look good. But if you insist on meddling withrepparttar 105162 marketing, critiquingrepparttar 105163 catalog and butcheringrepparttar 105164 brochure, you may as well learn how to do it right. Masterrepparttar 105165 secret to writing that packs a punch and makes people view you as a credible source. Learnrepparttar 105166 tricks ofrepparttar 105167 trade that will get you taken seriously!

Use concrete examples to prove your point. Repeating an idea in different words leaves your writing flat and empty. "We’re great! We’re so awesome! You won’t believe how cool we are!" Why are you cool? Did you help a billion people save money last year? Did you rescue an endangered species from extinction? If you can’t back your claim with solid evidence, no one will believe what you say. Be specific! “I’m thinking of you” might win brownie points, but “I’m thinking of you in that little black dress you wore last weekend”—now that’ll actually get you somewhere!

Resistrepparttar 105168 temptation to cheer for yourself. You’re good, and you know it. But if you must crow about it while doing your peacock strut, tell it to your mother because no one else cares. The world’s consumers aren’t interested in what you can do. They’re interested in what you can do for them.

Don’t pepper your writing with bad puns and kitschy wordplay. This is a weakness of mine. Puns come to me atrepparttar 105169 strangest times... inrepparttar 105170 shower, while I’m driving, as I’m trying to fall asleep. I want to paintrepparttar 105171 world with my puns, but alas, this is not appropriate! No one wants to click on their financial advisor’s website and see him raving to everyone inrepparttar 105172 free world that he’s “so money, baby!” Puns are fun, butrepparttar 105173 true meaning of a well-turned phrase is one that’s used atrepparttar 105174 right time and inrepparttar 105175 right context.

Userepparttar 105176 active voice. I forgot about this for a long time, and my writing suffered for it. The active voice lends a certain dynamic quality to your writing. “The teacher wroterepparttar 105177 words onrepparttar 105178 blackboard” employsrepparttar 105179 active voice. “The words onrepparttar 105180 blackboard were written byrepparttar 105181 teacher” illustratesrepparttar 105182 passive voice. Don’t be passive! Avoid any form ofrepparttar 105183 verb to be, such as ‘is’, ‘are’, ‘was’, ‘were’. Practice this by literally using your own voice. Read your writing aloud, doing your best “announcer” impression. If as you read, you find yourself lapsing into a sing-songy elementary-school kid reading his essay out loud, you probably failedrepparttar 105184 assignment.

Get rid ofrepparttar 105185 “asides” in parentheses. They might look cute in an email to a girlfriend, but ‘”asides” that stray fromrepparttar 105186 main point of an informative paragraph make you look like a scatterbrain. Interrupting a thought with an unrelated remark is distracting torepparttar 105187 reader. It’s a comedic tactic that plays out well in informal writing, but just doesn’t fly inrepparttar 105188 real world.

Avoidrepparttar 105189 following: double negatives, redundancy, dangling participles.

The double negative: “It’s not impossible.” Why not just say, “It’s possible.” A negative plus a negative really does make a positive, even in writing!

Redundancy: “We’re also offering free gifts to our members too.” ‘Also’ and ‘too’ may be at opposite ends ofrepparttar 105190 sentence, but they’re servingrepparttar 105191 same exact purpose and that means one has to go. Better: "We're also offering free gifts to our members."

Dangling participle: Bewarerepparttar 105192 dangler in this sentence! “Shivering with cold, Anne’s hat barely covered her ears.” Here, ‘Shivering with cold’ should modify Anne because she’srepparttar 105193 one who is shivering. The way this reads now, Anne’s hat isrepparttar 105194 one with goosebumps. Acceptable: "Anne’s hat barely covered her ears, and she shivered with cold."

Employ parallelism. Parallelism helps reinforce a point with repeated sentence structure. Bulletpoints best illustrate parallelism. An example:

The product effectively:

- relieves headaches

- eases tension

Keyword Article Writing: the Key to Your Success!

Written by Dina Giolitto, Wordfeeder.com

Ready to jump onrepparttar keyword article bandwagon? Billions of companies are using keyword articles to gain free exposure onrepparttar 105152 internet. Whether you're a netpreneur marketing a product or a writer seeking freelance work, odds are you can benefit tremendously from keyword articles.

Why use keywords? The point is to be "found." Internet users acrossrepparttar 105153 globe are searching for information. How are they searching? The same way you do; they type specific words into a search engine. If you don't incorporate these words into your web content,repparttar 105154 other guy will... and then your reader is lost on someone else's copy. Help them find you... with keywords!

Never written a keyword article before? Have no fear. The process isn't much different from writing regular articles. Don't let lack of experience stop you from profiting through keyword-rich content. Just follow these easy keyword-writing guidelines, and get ready to key in some great article copy!

1. Learnrepparttar 105155 buzzwords. Every industry has its own jargon. If you're well-versed in a particular subject, it's likely that you already knowrepparttar 105156 buzzwords and you don't need to read up on it. If it's a relatively new topic for you, do some research. Read four or five different articles to get an idea ofrepparttar 105157 lingo used andrepparttar 105158 most popular sub-categories ofrepparttar 105159 industry. I'll give you an example. Let's say your article is going to be about... keyword articles. Some of your keywords might be: keyword, "keyword article", keyword-rich, "web content," "web article," RSS-feed, "keyword writing." How do I know this? Not because I did a keyword lookup. Because I read lots of articles! Reading is a great way to load up on catch-phrases and terminology. You can get your fill of keywords without even trying!

2. Writerepparttar 105160 article without paying attention to keywords. Don't bother trying to plug keywords into an articlerepparttar 105161 first time you write it. Just write it, period. Keeprepparttar 105162 flow going, craft your sentences without paying particular mind to word selection. It's likely that if you know what you're talking about, keywords will very naturally fall into place as you write. Those sneaky keywords... they tend to just slip right in without your even knowing it happened!

3. Select your keywords. Once your first draft is written, you can concentrate on building a list of keywords to insert throughout your text. Sit down with a pen and paper (or a blank document if you prefer) and write down words that you frequently come across inrepparttar 105163 industry you're covering. Imagine if someone were doing a search onrepparttar 105164 web for your topic. What words and phrases might they key in torepparttar 105165 search box? Don't forget search terms that contain two or more words. Such words work together and would be placed in quotes if someone were typing them into a search engine box. Suppose you were writing an article on email marketing. You would include terms like "drip list" and "email newsletter" to name just two. 4. Assessrepparttar 105166 popularity of your keywords. Find out how many times internet users searchedrepparttar 105167 web using specific keywords, withrepparttar 105168 Overture Keyword Selector Tool. The tool is free and available through this link: http://inventory.overture.com/d/searchinventory/suggestion/. Just type inrepparttar 105169 word and hit return. The higherrepparttar 105170 rank number,repparttar 105171 more popularrepparttar 105172 keyword, andrepparttar 105173 more likely you'll want to use it in your article.

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