Power Words And Phrases

Written by Al Martinovic

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use.

They are also great for writers block too. When I am stuck inrepparttar middle of writing, I'll usually refer to my power phrases, andrepparttar 108023 next thing I know,repparttar 108024 sentences sometimes start writing themselves.

Some examples ofrepparttar 108025 power phrases I use include:

"Listen closely..." "As you may already know..." "Now, I don't know about you..." "Well, I've got news for you..." "Let me explain..." "And best of all..." "In fact..." "Here'srepparttar 108026 bottom line..." "Quite frankly..." "Now, I know what you're thinking..." "Take a deep breathe and relax..." "The answer is yes..."

Power phrases can be used to grab and hold people'sattention so that they keep reading. Some may even call these "hypnotic" phrases.

Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include:

SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2

Written by Karon Thackston

by Karon Thackston 2004-2005 http://www.copywritingcourse.com

In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can seerepparttar original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here inrepparttar 108022 conclusion, you'll see how several changes helped maintain this company's good rankings while improving their site's lead generation abilities.

The Rewrite

My first thought withrepparttar 108023 rewrite was to stop making "trust and urgency"repparttar 108024 undertones and instead make themrepparttar 108025 obvious focal points ofrepparttar 108026 copy. As usual, I started withrepparttar 108027 headline. The previous headline was:

When every second counts, turn to Top Security, Inc. who has been securing Orlando / Central Florida homes and businesses for 689,453,910 seconds.

I wanted something more direct so I changedrepparttar 108028 headline to:

Top Security, Inc. of Orlando Security Systems From a Trusted Neighbor

This included one of their keyphrases and also made it perfectly clear this company was local and trustworthy.

Forrepparttar 108029 introductory paragraph, I wanted to getrepparttar 108030 visitor's attention and hold it long enough to make a point: That security is something you need to think about now, not later. I opened withrepparttar 108031 following:

"If only Id called you sooner." "I never thought this could happen to me." These are just a few ofrepparttar 108032 many comments we have heard from our customers in Orlando. Security systems suddenly became a top priority for them, but not until after theyd experienced a frightening break-in or a devastating fire. After these disasters, our Orlando neighbors were convinced that burglar alarm and security issues should be a forethought, not an afterthought.

The copy does not beatrepparttar 108033 visitors overrepparttar 108034 head withrepparttar 108035 fact that they could be hurt, face losses, or experience some other frightening situation. It simply plants a seed of "what if" and moves on.

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