Posters Speak Up EverythingWritten by Mart Gil Abareta
Surely, when you are in streets of big cities and municipalities, you will easily notice those fascinating large posters used for promos and advertisements by different product manufacturers. They occupy almost all sides of streets – they’re head-turners, really. I, myself, can manifest on how posters or so-called “billboards” have changed world of advertising. Various innovations in poster printing are still coming out one after other and lots are still in process of discovery. Because of these, much is still expected with quality of these valuable posters in years to come.
We can never deny fact that posters speak almost everything about a company and its products and services. Through these advertising materials, they can easily motivate us to try their products and services especially new ones. Normally, a good poster concept, a fine poster design, and perfect celebrity endorsers make up best advertising posters. Choosing right color combinations is also a big thing. A unique concept always becomes a big hit to consumers. In selecting endorser/s that suits product or service, his appearance in print ads is also a big concern. He must have a fresh face and a distinctive appeal to viewers.
The Art Of Writing Classified AdsWritten by Jason Morris
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on type of business you run, development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.
You must first of all forget any notion of selling products from your classified advertisements. Instead you need to concentrate on offering free information to attract as many interested parties as possible for products or services you have to offer. You need to understand that your ad has only one purpose. That is to target a specific group of customers who need what your company has to offer.
The purpose of your ad is to gather enquiries, whether they be in letter, notes, on postcards or through online enquiry forms. Or for that matter on anything through which customer can say "Please send more information". Upon receipt of any enquiry you must respond quickly with professionally written and prepared sales material. This will at least consist of a sales letter, descriptive circular, a full product brochure and a return addressed envelope for convenience.
Unlike any display advertising, your classified ad will be placed under a specific heading according to product or service type. Then only readers interested in your subject will scan your heading in same way they would scan adverts and subjects placed in a phone directory. They are ones looking for something; it's up to you to let them know you have it.
Never try to deceive prospective customers with content of your ad. Remember you need names of good quality buyers, not a massive amount of names to supply expensive marketing material to. It is best not to promise more than your product or service is able to offer in your classified ad. This will not only lose you a sale, but will upset customer and alienate them from any future sales.