What's
fastest, simplest and cheapest way to promote just about any business? The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. You can actually send someone a postcard every 30 days for only $3 a year. Postcards Work.
You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often. Postcards Work. What are 2 biggest secrets of marketing with postcards?
1.Regular, repeated mailings are way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for a cookie or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, treat or permission to stay up past your bedtime until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. Postcards Work. 2.There are really only 4 reasons people don't buy your products and services. Look at your own buying behavior and see for yourself if you believe me when I tell you these 4 apply to you too. a) No need.
When people don't buy from you, it's because they don't want what you are offering. They may need what you are offering and not know or acknowledge that need, but bottom line is they don't want it. Save lots of time, effort and money by targeting your postcard mailings to groups of people who have demonstrated they want your product or service or one's similar to yours and then mail to them. Follow at least this one piece of advice and become more profitable immediately.
Examples of those who have demonstrated they want your products and services are:
1.your own customers, 2.your competitor's customers and
3.people who have bought products and services which your products and services supplement or complement.
Target your marketing. Promote your business exclusively to people likely to have a strong desire for benefits provided by your product or service.
Postcards Work.
b) No money.
Businesses and consumers don't usually avoid purchases because they don't have or can't get money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food).
You can get them to buy from you by making it clear to them that buying your product or service will get rid of something they don't want or will get them something they do want or will get them more of something they already have that they like having. It is your job to get your people and businesses to see that your products and services give or get them what they really want. Consumers and businesses rarely avoid buying something because they don't have (or can't get) money needed to make purchase. They avoid buying what you offer because they place a higher priority on spending money for something else. What is most nagging problem you can solve for prospects in your targeted market? Make it real to them how they'll feel when your product or service eliminates that problem. Use postcards to communicate how they can get their problem solved.
