Postcards--A Quick Way to More Sales

Written by Al Hanzal

Postcards—A Quick Way to More Sales …5 reasons to look at this marketing strategy.

Need To Give Your Business a Quick Lift?

Need a quick way to get more sales? Want a simple way of keeping in contact with your customers? Need a new lead generation tool? Take another look at postcard marketing.

A few years back, people predictedrepparttar internet and e-mailing would rulerepparttar 148585 marketing world. They forgot to factor spam and e-mail filters intorepparttar 148586 mix. After a dip in direct mailing volume, postcard marketing is once again increasing in numbers.

This article invites you to see how postcard marketing can improve your bottom line. I will give you five reasons why this proven low-tech tool can make a difference in your business results. Don’t be fooled byrepparttar 148587 simplicity of post card marketing!

1. Postcards work.

Why does postcard marketing work? It is direct response advertising. You can create a postcard by making an offer. You send it out. You will know immediately whether it is working if people come in and presentrepparttar 148588 postcard to you.

A postcard has allrepparttar 148589 ingredients of good marketing. It’s concise and easy to read. It allows you to create incentives. It invites people to take action now.

In addition to these qualities, it is delivered every day. It’s reliable. The post office is a branch ofrepparttar 148590 US government. It’s not going away anytime soon.

2. Postcards are fast

It can take years to establish your business brand or image. A newspaper ad may take as many as 6-10 views before it sticks inrepparttar 148591 reader’s mind. Postcard marketing isrepparttar 148592 simplest form of direct mailing.

When you create a post card promotion, put a deadline on your offer. Send it out and seerepparttar 148593 response. If it doesn’t work, try a different offering. You get an almost immediate response, especially if you askrepparttar 148594 customer to userepparttar 148595 postcard when they call or visit your business.

3. Postcards are low cost

Obviously,repparttar 148596 cost of a 1st class postcard stamp -- 23 cents -- is cheaper than a first class stamped envelope. But it is low cost for other reasons.

You have no envelopes to stuff.

You can do postcards yourself. You can buy postcard stock at your local office supply store. Most computers have software programs for creatingrepparttar 148597 postcard format. You can do this yourself without a great deal of time and effort. Followrepparttar 148598 basics ingredients of a good ad and you’re set to go. You have no expense with a printing company.

Using Back Links to get Top Search Engine Ranking

Written by Richard Moore

Using Back Links to get

Top Search Engine Ranking

There are no hidden secrets on how to rank high withrepparttar major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhapsrepparttar 148401 biggest contributing factor to a successful web site is incoming links or Back Links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links.

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could haverepparttar 148402 greatest deals inrepparttar 148403 entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.

Where should back links come from?

1. Articles are a fantastic source of links and additional traffic to your site. There are countless sites online that want your articles. It’s a win win situation for everyone. When you write articles and submit them online, you are able to leave a link to your own site and sometimes even anchor text. I know what you’re saying, “I can’t write about anything.” I use to feelrepparttar 148404 same way. Butrepparttar 148405 truth ofrepparttar 148406 matter is, anyone can write. You just have to find a topic that interests you. You can write about anything from dogs, to computers, to personal training, to web hosting, heck you can even write about writing. The bottom line is, articles are a valuable source of “relevant” back links to your site.

2. Submit to directories. There are literally hundreds of “free” and “paid” directories online. With 3 hours of painless work, you can have your site submitted to hundreds of great directories. There are many quality lists of directories that are regularly updated. One of my favorites is which is always updated and maintained.

3. Develop link exchanges with relevant sites. The major search engines such as google see incoming links from relevant sites, and give them more rank compared a link from an unrelated site. For example, if you have a website about pet care products, your link strategy should target pet related sites. Again with a bit of hard work and determination, you can develop a great deal of “relevant” back links.

4. Forums are a great source for additional traffic and links. Many forums allow their users to display signatures in their posts. These signatures can consist of both text and links. When you post a new message on that forum, your websites link will be displayed for everyone to see. This not only helps build valuable back links, but will bring additional traffic to your website.

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