Postcards—A Quick Way to More Sales …5 reasons to look at this marketing strategy.
Need To Give Your Business a Quick Lift?
Need a quick way to get more sales? Want a simple way of keeping in contact with your customers? Need a new lead generation tool? Take another look at postcard marketing.
A few years back, people predicted internet and e-mailing would rule marketing world. They forgot to factor spam and e-mail filters into mix. After a dip in direct mailing volume, postcard marketing is once again increasing in numbers.
This article invites you to see how postcard marketing can improve your bottom line. I will give you five reasons why this proven low-tech tool can make a difference in your business results. Don’t be fooled by simplicity of post card marketing!
1. Postcards work.
Why does postcard marketing work? It is direct response advertising. You can create a postcard by making an offer. You send it out. You will know immediately whether it is working if people come in and present postcard to you.
A postcard has all ingredients of good marketing. It’s concise and easy to read. It allows you to create incentives. It invites people to take action now.
In addition to these qualities, it is delivered every day. It’s reliable. The post office is a branch of US government. It’s not going away anytime soon.
2. Postcards are fast
It can take years to establish your business brand or image. A newspaper ad may take as many as 6-10 views before it sticks in reader’s mind. Postcard marketing is simplest form of direct mailing.
When you create a post card promotion, put a deadline on your offer. Send it out and see response. If it doesn’t work, try a different offering. You get an almost immediate response, especially if you ask customer to use postcard when they call or visit your business.
3. Postcards are low cost
Obviously, cost of a 1st class postcard stamp -- 23 cents -- is cheaper than a first class stamped envelope. But it is low cost for other reasons.
You have no envelopes to stuff.
You can do postcards yourself. You can buy postcard stock at your local office supply store. Most computers have software programs for creating postcard format. You can do this yourself without a great deal of time and effort. Follow basics ingredients of a good ad and you’re set to go. You have no expense with a printing company.