Postcards: Enabling a Digital RealityWritten by Granny's Mettle
The popularity of postcards can be traced back to their broad subject appeal. Almost any subject imaginable has been, at some point or another, portrayed on a postcard. As such, postcards continue to be most popular form of souvenir as well as communication tools for personal and business enterprises. In addition, they are cheapest form of marketing medium.Whether you are looking at creating company postcards or simply for sending to clients and customers, postcards can be a great tool to get your message across. In fact, many businesses opt to send postcards as a reminder for appointments, or to say thank you for repeated business. If you are a starting actor or actress and you want to impress, you'll want to send postcards to industry executives. When you’re seeking new representation, or announcing a change in management, chances are you'll want to include your photos on your postcards. With onset of digital technology, postcards printing is set to a new level- that of excellent quality printing at quickest time. At same time, postcards are able to reach its optimum capability of becoming a medium of change from conventional way of communication to more advanced global technology. From early part of 1800s, postcards were intended as souvenirs and placed on sale at an Exposition in Chicago. People were buying postcards as their own reminders of something significant that had happened during their time. From being just a souvenir, postcards had evolved to become a highly used tool for people to keep abreast of what's happening not only in their vicinity, but with whole world as well. With digital technology, postcards have also become epitome of its dynamism and change. Gone were days when people used to send postcards that are bleary, images that are distorted, and colors that are dull. Advanced technology has come up with state-of-the-art equipment and machines that allows for excellent quality printing at a much faster rate. In fact, excellent quality printing can be reproduced not only a hundred, but a thousand times over.
| | Plug-Ins and XTensions: InDesign Indexers, QuarkXPress Catalogers, Photoshop FixersWritten by Granny's Mettle
What are Plug-Ins?According to Webopedia, it is a hardware or software module that adds a specific feature or services to a larger system. The idea is that new component simply plugs in to existing system. About-the-web.com says that they are small applications that add new functionality, multimedia, or audio-video capability to a program. 247.aw.com defines plug-ins as software programs you can download from Internet that allow you to add features to your software. For example, Shockwave, RealPlayer, and Java plug-ins allow users to view animations and other multimedia features. Ameritech-hosting.net says that they are software programs that enhance other programs or applications on your computer. There are plug-ins for Internet browsers, graphics programs, and other applications. Plug-ins let you add extensions to files and folders to encode or process them, let you remove them from files to decode them and let you change file extensions to translate one type of file into another. What are Extensions? Mantex.co: They are three or four letter or number code used to identify files. They come after full stop following filename. Common types include .doc and .txt for word processor documents. Files ending in .gif and .jpg generally contain images. Files ending in .exe and .com usually contain executable programs, which load into memory and carry out a set of instructions. What are latest plug-ins and XTensions? InDesign Plug-ins for Figures, Footnotes and Indexes One great source of InDesign plug-ins is Virginia Systems Inc. The company produces a variety of software for document searching, document imaging, automatic index and table of contents generation, cross- referencing, footnote/endnote management, figure/table numbering, and automatic PDF hypertext linking. Their latest plug-ins help you automatically number and keep track of figures, tables, footnotes, endnotes, and indexes. The following are their latest programs: Sonar Bookends InDex Pro version 4.0 is newly updated automatic indexing plug-in for Macintosh and Windows that can use either character or paragraph style sheets to mark items to index. The marked items are extracted automatically and compiled into a list. The index created using list can consist of either all pages where items in list appear, or only pages where items are marked with a particular style sheet. It can also index items in InDesign tables. Sonar Bookends InFnote version 4.01 is a footnote/endnote management product for InDesign desktop publishing system. It can move footnotes from page to page automatically, and ensures that each footnote is on same page as its reference. A separator line is automatically drawn above all footnote text boxes that actually contain footnotes. Also, additional numbering scheme for footnotes is available.
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