Postcard direct mail marketing tips and ideas

Written by Alan Sharpe

Postcards are perhapsrepparttar least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.

Grab their attention on Side A

Side A isrepparttar 148195 side withrepparttar 148196 picture on it. One beauty of a direct mail postcard is that your prospective customer does not have to open it. There inrepparttar 148197 morning mail is your sales message, seen by all. So make sure you put something on Side A that arrestsrepparttar 148198 attention of your prospect. Here are some ideas:

1. a wacky photograph 2. a photo of your product in an unusual setting 3. an outrageous (but true) claim 4. your unique selling promise stated in a clever or intriguing way 5. your prospect’s problem (the one that your product or service solves), stated or presented in a compelling way

The only goal of Side A is to arrest attention and stimulate interest. OK, so that’s two goals. You must motivate your prospect to turn your postcard over to readrepparttar 148199 other side. So make sure Side A is arresting and interesting but does not tell your whole story.

Sell them on Side B

Side B isrepparttar 148200 one withrepparttar 148201 address and postage stamp. Here you create desire and motive your reader to take action. You do not have much real estate upon which to give your sales pitch, so stick to your strongest benefit. Describe in clear, compelling language what your reader gets by buying your product or service. You don’t have enough room here to say enough to make a sale, so just sellrepparttar 148202 next step.

Improve Email Deliverability: 15 Tips for Successful Email Marketing

Written by Alan Sharpe

Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—byrepparttar day.

Delivery rates for email have gone throughrepparttar 147674 virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake.

Why you’re just not getting through to them As you probably know,repparttar 147675 challenge you are facing is primarily spam filters, electronic and human. And no wonder. Consider these sobering numbers:

  • 10 out of 12 messages reviewed are considered spam (
  • average users receive 42 unwanted sales pitches a day (Jupiter Research)
  • 70% of all email messages will be spam by 2007 (Radicati Group)

Your emails fail to reach your subscribers for three basic reasons. Eitherrepparttar 147676 email is blocked byrepparttar 147677 subscriber’s ISP or enterprise firewall (in which case it never gets delivered),repparttar 147678 email is blocked byrepparttar 147679 subscriber’s spam filter (in which case it gets delivered but is never seen) orrepparttar 147680 email is deleted by an irritable subscriber with an overzealous delete-key-finger who does not recognize your “From:” address or mistakes your email subject line for something unwelcome.

But take heart. There are some tactics you can employ today to increase your email deliverability scores and reach your newsletter subscribers and customers withrepparttar 147681 email messages they have asked you to wing their way.

1. Hire someone to monitor your mail Your most expensive option is to retainrepparttar 147682 services of a third-party vendor to monitor your email deliverability. For a fee,,,, and other companies will seed your mailing list seeded with hundreds of email addresses from a variety of domains. When your email arrives, these firms recordrepparttar 147683 time, countrepparttar 147684 number of emails that escapedrepparttar 147685 spam filters, and generate a report that shows deliverability scores for each ISP. These reports help you notice which ISPs are blocking your messages or only allowing a few to get through before blockingrepparttar 147686 rest. You can takerepparttar 147687 steps needed to improve deliverability.

2. Test your email messages for spam before sending The above companies and a host of smaller software firms let you run your email message by a spam filter before sending. They search for “free,” “buy now” and other words that trigger spam filters. That way, you can see if your message is likely to be flagged as spam somewhere enroute, and tweak where needed to improve your score before hitting Send. Tryrepparttar 147688 free service at

3. Make sure your ISP is not on a blacklist Spammers may have abusedrepparttar 147689 servers ofrepparttar 147690 autoresponder or listserver service that you use. As a result,repparttar 147691 major ISPs may have blacklisted or blocked emails from these servers. To discover if you are blacklisted, findrepparttar 147692 IP address ofrepparttar 147693 email server and do a spam database lookup at www. or

4. Slow down your email send rate Some ISPs set a threshold for how many emails you can send during one session. If you exceed this threshold, their software flags you as a spammer and blocksrepparttar 147694 remainder of your messages. One way around this wall is to send your messages in small bursts, say 200 at a time, with a pause of a few minutes between bursts. The other solution is to host your list on a reputable listserver. The more popular ones include Constant Contact, AWeber, Topica, and GotMarketing Campaigner.

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