Postcard Marketing Done RightWritten by Joy Gendusa
Say it with a post card. A well designed, colorful, high impact postcard in mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is perfect start to new sales - this is one of key small business marketing strategies.For recipient: You don't have to open a post card! You see it right away, bright picture is not hidden from view by an envelope. The message leaps right out and you can't ignore it or throw it in trash unopened (the fate of many bulk mail pieces). For marketer: Save money. You can mail a post card 1st class for less than cheapest letter rate. No stuffing required. Postcards win out on all counts. Check out following case study. Here is what one successful postcard marketer had to say: The immediate result was many times more than we had expected and we even had to reduce number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!
| | The MOST Powerful Marketing and Advertising on the Planet!Written by Matthew Hesser
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to media is most powerful form of marketing and advertising on planet! A high quality press release, with proper targeting and distribution to reach correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has potential to cause some business's phones to literally be ringing off hook!The next big question that arises, "How do you go about writing a quality press release that will grab attention of media and your particular audience? Here are some tips to help you succeed: - Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give media what they want and they will give you what you want... Now, what press and media really want is a story! Just provide: Who, What, When, Where and How with regards to uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all better. Think to yourself: Would this be something that I might read in a newspaper? - Get a Good Start. The headline and first few sentences of first paragraph are absolute most important part of press release. If you don't catch readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are details that SUPPORT your story or theme.
|
