Postcard Marketing Done Right

Written by Joy Gendusa

Say it with a post card. A well designed, colorful, high impact postcard inrepparttar mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards isrepparttar 150423 perfect start to new sales - this is one ofrepparttar 150424 key small business marketing strategies.

Forrepparttar 150425 recipient:

• You don't have to open a post card!

• You see it right away,repparttar 150426 bright picture is not hidden from view by an envelope.

• The message leaps right out and you can't ignore it or throw it inrepparttar 150427 trash unopened (the fate of many bulk mail pieces).

Forrepparttar 150428 marketer:

• Save money. You can mail a post card 1st class for less thanrepparttar 150429 cheapest letter rate.

• No stuffing required.

Postcards win out on all counts.

Check outrepparttar 150430 following case study.

Here is what one successful postcard marketer had to say: “The immediate result was many times more than we had expected and we even had to reducerepparttar 150431 number of postcards going out each week because we had more calls than we could handle. We've always heard that a 1-2% response is considered very good for a mailing but we are getting at least triple that amount!

The MOST Powerful Marketing and Advertising on the Planet!

Written by Matthew Hesser

It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE torepparttar media isrepparttar 150422 most powerful form of marketing and advertising onrepparttar 150423 planet! A high quality press release, withrepparttar 150424 proper targeting and distribution to reachrepparttar 150425 correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication hasrepparttar 150426 potential to cause some business's phones to literally be ringing offrepparttar 150427 hook!

The next big question that arises, "How do you go about writing a quality press release that will grabrepparttar 150428 attention ofrepparttar 150429 media and your particular audience? Here are some tips to help you succeed:

- Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead giverepparttar 150430 media what they want and they will give you what you want... Now, whatrepparttar 150431 press and media really want is a story! Just provide:repparttar 150432 Who, What, When, Where and How with regards torepparttar 150433 uses of your products and or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story allrepparttar 150434 better. Think to yourself: Would this be something that I might read in a newspaper?

- Get a Good Start. The headline andrepparttar 150435 first few sentences ofrepparttar 150436 first paragraph arerepparttar 150437 absolute most important part ofrepparttar 150438 press release. If you don't catchrepparttar 150439 readers interest here you will lose your audience. The best way to do this is to use your most hard hitting infomation FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release arerepparttar 150440 details that SUPPORT your story or theme.

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