The Budget Webmaster’s 6 Step Guide to Improving Existing Rankings in Google Copyright © 2004 Tinu AbayomiPaul
You know scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren’t getting more clicks, and you find out that you’re ranked in 30's, 50's, or heaven forbid, 300's. “Great”, you think, “I finally get ranked for a good keyword and it’s a worthless ranking”.
If you got ranked for a keyword you wanted At All, game’s not over yet. If your site’s content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How?
The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In old days of 2003, you’d spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood.
Now there is hope in form of following website. Direct your browser to:
You can use this site to find out what number you come up for in Google listings, which can be very powerful information if used correctly. If you’re ranked in top 1000, you have a shot at raising your listing for that page by tweaking page to be a little more relevant.
So, secondly, you have to know how good a shot you have at getting a better listing. Go to:
I posted a tip about this a month ago, and it’s also in free optimization Guide I released week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You’ll need a free Google API key to use it.
Now that you know your chances, third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here:
Okay, let’s say everything checks out so far. You rank in top 1000. The term you want won’t be that hard to get, and will get you enough traffic per month to justify your efforts.