Popup Killers - Not just killing that Popup but also that your revenue

Written by Jason Hulott

Withrepparttar increased use of popups on sites - when you enter,when you leave, while you are there - Popup killers (or stoppers) are allrepparttar 127919 rage.

Companies use Popup killers as a marketing tool for frustrated webusers - they killrepparttar 127920 Popup,repparttar 127921 webuser uses their service be it as an ISP or Toolbar.

New ISP Disks, Toolbars, and Browsers all now come with some form of Popup killer. While we all want to stoprepparttar 127922 frustration of having several popups being delivered while surfing aroundrepparttar 127923 web, torepparttar 127924 webmaster a Popup killer can totally kill a site's normal functionality.

** What do I mean?

If I said rename a Popup killer to a Javascript killer,(which is how some Popup killers work), then you wil getrepparttar 127925 gist!

With some SEOs advocating hiding links that they don't want a search engine to spider or to hide affiliate links within Javascript functions, having a user visit your site with a Popup killer enabled could kill more than that annoying Popup.

It could mean that when a user clicks on your apply button or affiliate link, it won't work! The user can click on it as often as they like. It won't work!

SEO for CEOs – Search Engine Optimization Unmasked for CEOs

Written by Glenn Murray

If you’re like most other CEOs,repparttar term “search engine optimization” will mean very little. Either that or it means expense! But it doesn’t have to be that way… If you feel like you’re standing in a dark room handing money to strangers to get you inrepparttar 127918 search engines, then this article is for you.

This is an article written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an expert, but it will give you some insight into what you’re spending your money on, what you should be spending your money on, and just as importantly, what you shouldn’t.

But before launching straight into an explanation of SEO, let’s talk a bit about search engines. Approximately 75%-80% of website traffic comes through search engines. What’s more, research shows that most people don’t look beyondrepparttar 127919 first 2 pages of search results. This means if your website doesn’t rank inrepparttar 127920 first 2 pages ofrepparttar 127921 major search engines, it’s only receiving 20% of its rightful traffic… and revenue. (And remember, being ranked number 1 when you search for your company name or web address doesn’t count. You need to rank highly forrepparttar 127922 words your customers use at search engines.)

The biggest concern for search engine companies like Google, Yahoo, etc., is finding content that will bring them more traffic (and thus more advertising revenue). They do this by using complex algorithms to determine whether a site is useful and should be included in their search results.

This is where SEO comes in.

SEO isrepparttar 127923 art of ranking inrepparttar 127924 search engines. Nothing more, nothing less.

SEO means creating your site such thatrepparttar 127925 search engines consider it useful. The two main weapons in your arsenal are:

·Keywords ·Links to your site


Figure out what words your customers are looking for at search engines, and use those words at your site. By frequently using keywords that are important to your customers, you tellrepparttar 127926 search engines what you do. These keywords are used in your copy and inrepparttar 127927 code behindrepparttar 127928 page. Generally speaking,repparttar 127929 more you userepparttar 127930 keywords,repparttar 127931 more relevant you are to searches in that field.

Keywords in Your Copy

The use of keywords in your copy is easy to understand. But it’s not easy to do. You can’t just pepper your site with a meaningless array of words. The trick is usingrepparttar 127932 most important keywords a lot without compromisingrepparttar 127933 readability of your copy. It’s a balance between writing forrepparttar 127934 search engines and writing for your reader.

TIP: If you find this too time consuming, a website copywriter can take care of it for you. And if you know your keywords already, it should cost you no more than normal web copy.

Keywords in Your HTML Code

The use of keywords in your HTML code is harder to understand, but it’s easier to do. There are four main places these keywords are used:

·Keywords ·Description ·Alt ·Title

TIP: When you hear people talking about meta tags, this is what they’re talking about. To see how meta tags are used in practice, go to Google and pretend you’re a customer. Search for something your customers would search for. e.g. If you’re in car audio, search for “car audio”. Click onrepparttar 127935 first couple of results to bring up their website. Right-click onrepparttar 127936 home page, and select “View Source”. You’ll see a whole lot of code. You can ignore most of it. What you’re looking for arerepparttar 127937 following…

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