Let’s just start from beginning: Pop-ups are those annoying windows that get in way of us viewing web sites that we want to view. Sometimes they even have things on them that are offensive. Most of us get mad when faced with undesired pop-ups but, in fact, few of us do something about it. The most reasonable explanation for this is that even people who detest web ads concede that explosion in web advertising has financed a no-cost Internet rich in content. However, if every Internet user blocked all advertisements all time, companies might have to charge user fees for their web services or else they would go out of business. Albeit most web surfers would, to some extent, agree on need of advertisement as a financial resource for Internet-based companies that fundamentally operate as content providers, new online advertising methods and techniques that some advertisers have been using appear to cross line between what is reasonable and what is not; in other words, what can be considered a ‘fair amount of advertising’ and what is just an ‘unethical use of advertising as a means to invade people’s eyeballs, minds and lives’. The trick here is that online advertising evolves faster than one could possibly imagine. You would be very naïve if you thought that latest generation of online ads just sits timidly on a web page carrying an identifying label that says ‘Advertising. Click on me’. Instead, bulk of adware stealthily masquerade ads as non-commercial content or bombard our eyeballs with pyrotechnic excess. Although it is literally impossible to describe all different types and formats of existing online advertising, let us walk you through most common ones that have so far been identified. First there are Standard Banner Ads, including new formats such as vertically oriented skyscraper. These stay inside primary browser window. Second, there are pop-up and pop-under ads. As opposed to standard banner ads, these appear in new browser windows, typically stripped of toolbars and menus, and either cover your original browser window or hide beneath it. Third, there are Interstitials, which are ads that appear after you click on a link but before you see next page, and Pop-up Transitionals, a type of ad that plays in a separate window between two pages of content. Fourth, there are Superstitials, a highly evolved ad species which move across face of a web page, as if they were animations projected on a piece of glass over page. Worst of all are Mouse-Trappers and High-Speed Spawners, so called because they break your browser's Back button and/or disable Close box and often also have ability to replicate windows faster than you can get rid of them.

Most legitimate web sites try to avoid using misleading ads to get clicks but some allow trick banner, that is, an ad that mimics a dialog box. When you click its OK button to dismiss a system message, you are automatically drawn into a spiral of other web ads: a total nightmare! Then there's also adware like TopText, which skulks onto your system when you install certain shareware or freeware programs and then spawns its own pop-ups to compete with those launched by sites you visit.

You can go ahead and admit that secretly you been toying with idea anyway. You've fantasized about one day checking your email and seeing your name in table of contents of your favorite ezine. You've imagine what it's like to know that hundreds, maybe even thousands, of people are reading YOUR words. And then there's glorious payoff: Some of these people will visit your website. People who through reading your article have already established a relationship with you and are therefore more likely to pay real attention to what your website has to offer. Ahh, what a lovely dream...

But I'm telling you today to STOP DREAMING. Open your eyes, open up a new Word document and get started writing!

Of course, you need something to write about. I suggest one of two choices:

(1) Write about whatever subject your website covers. If your website is about Internet marketing, write about some of ways your website suggests marketing online. If your website sells chocolate brownies, write about chocolate brownie recipes. If your website is a Drew Barrymoore fan site, please send me URL immediately. Just kidding! Actually you could write and article about Drew's latest movie or her fight with alcoholism. The point is, if you have website-you have a topic.