If you spend any time surfing Internet, then you've probably encountered several examples of pop-under windows. A prime example is X10.com's pop-under ads for their wireless video cameras. X10's pop-under ads were popping up on prime media sites like MSN, N.Y. Times and Alta Vista. Their main advertising objective was to increase their website traffic. And, they have done so with a high rate of success.

Unlike pop-up windows that load over your web page, pop-under windows quietly load under your web page. Your visitors probably won't even see pop-under window until they're finished at your site and close window.

The effectiveness of pop-under windows most likely stems from timing. When your visitor first enters your site, their mind is on what lead them to your site to begin with. Pop-up windows will most likely cause a higher percentage of your visitors to instantly close your window before viewing its content. That's what makes pop-under windows more effective -- your visitor is through visiting your site and their mind is clearer. They will be much more likely to take time to look at your offer when they don't have another objective on their mind.

Pop-windows provide Internet marketers with an effective alternative to declining effectiveness of banner ads. However, studies have shown that most Internet users find these windows very intrusive. How can you effectively use these windows without losing your visitors? Below are a few guidelines to assist you.

What IS certain is that they can be made to work HARDER for you right now. Just a few tweaks can make all difference between merely counting numbers of useless hits and using this great *moving billboard advertising system* to effectively generate real live leads for your business.

1. Broken Links

Goodness knows how many hits I have earned looking at *The page cannot be displayed* or worse, *The page you are looking for is no longer on this web site* or even funnier, *you are not authorised to see this* ...

OK, so once in a while it might be that a site is only momentarily down, but that does not account for large number of error screens I see, day in, day out.

Hey, that might be YOUR credits I am using, so check that link you gave actually works. This has to be one of dumbest, yet simplest errors to correct.

Sign up for a free monitoring service so you know if your page goes down for any length of time.

2. Third-Party Page Rotators

They are UGLY! They look unprofessional and it adds yet another waiting time to downloading process as rotator page is called by exchange and rotator goes off in search of *real* page it has to display ... etc.

Yawn! Yawn! Clickaway!

Yes, I know there are *experts* out there telling you to use them as part of their system. Choose your experts wisely!

I've also earned a lot of my hits looking at top and bottom frames of rotator thing with a BIG BLANK white space in middle. And LONG before anything actually appeared in there, I'd clicked on my *NEXT* button.

By far, THE most important reason why you don't want to use one of these rotators, is because you do NOT even need to serve up a variety of offerings. The place for doing that is on YOUR unique website and/or in YOUR ezine.