Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial PlannersWritten by Ned Steele
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in news as I write this, generated directly from surveys: Survey: CEOs cut expectations of economy Survey: Israelis more depressed, anxious than Western Europeans Survey shows farmers aware of soybean rust As you can see, surveys are used for just about any industry. Why not yours? If you’re expert on bankers, or single parents, there’s hardly a better way to tell media than by releasing surveys of your market group. It’s easy to do – almost all media outlets accept informal or online polling.
| | Marketing-Minded Financial Planners--Appearing on TV? Tell the World! Written by Ned Steele
It doesn't matter how cruel reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people. Just knowing someone that's going to be on TV or on radio is exciting, so when you know you are going to be on air, send an alert to your mailing list. Send notes, e-mails, faxes – whatever it takes – so they know when they can catch you. You'll be surprised at how many people tune in. After all, they now know a real celebrity! Of course, most people will still miss it. It isn't as easy to send a "reprint" of a TV or radio appearance, but it can be done. Get a copy of your appearance. Never ask reporter (unless they offer), they have to get to work on their next story. Call station next day and see if you can get a copy. If not, call a media monitoring service in your area. Most cities have one. They tape every local TV and radio broadcast and can provide video or audio you need.
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