Have you ever written a poem for somebody before?

Have you ever written a catchy saying on someone’s birthday or anniversary card?

Have you ever written a love letter to someone?

Simple, catchy poems or sayings are very easy to create and an even better way to promote a website. Poetry websites or web rings are plentiful and give you a way to publish your poems and sayings, most of time for free.

Within signing up for rights to upload and publish your work, you can give contact information that serves as a type of media that draws attention toward your email or website URL. Most of time this information is placed with your poem or saying so that people who view work will learn something about author, you website owner. On a poetry website, you are stuck with hopes that someone will accidentally find your poem, read your biography, and then go to your website.

This works periodically, but periodically is not what webmasters are after; webmasters want instant traffic from whatever effort is put out. If you post advertisements, you want a reaction from it—some do not care if reaction is bad or good, they want any kind of reaction from work. This is what is commonly known as branding your product or service.

An easier way to brand your website is to join a poetry web ring that has a lot of members because when you post your poem or saying, usually, your entry is sent in email to a majority of people inside ring. It is like sending a mini-email campaign because at end of every poem or saying you can put vital information of your web site. I like to put my website’s whole address for a person to cut-and-paste into an address bar in case address is not an active hyper-link.

Have you ever employed door-to-door sales techniques to increase your brand awareness?

Have you ever had to walk mile-after-mile repeating sales pitch, over and over?

Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons?

If you stop to think of cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, idea of door-hanging advertisements gives sales person a means of getting word out to more people faster than before but more importantly, it saves person anguish of advertised becoming irate over interruption. Having been in situations were I have used these techniques either selling for other companies or trying to gain customers for a newly opened business, I came up with idea of trying a door-to- driveway or door-to-doorstep advertising campaign to build brand awareness for a national car sales corporation that needed grass roots advertising for local area around their dealerships.

Basically, I was a car salesman that was responsible for bringing in customers to buy cars, and my pay was determined by how many people actually came in and bought. Since I have leg injuries from an auto accident, I needed to find a way to cover same amount of territory as my competing sales people. The company already supplied a few thousand door hangers; however, advertisement brought awareness to all of local 11 dealerships and I wanted to build awareness just to dealership that I was at, and more specifically, I wanted traffic created to come specifically to me.

Keeping in mind flyer campaign I was apart of at a professional basketball game in which sales team handed out 7,000 flyers to build awareness of a local college basketball season, I designed a half-page flyer text advertisement—therefore, two ads can be printed on every page—that put emphasis on my name, my contact information, and schedule. You can substitute any advertising design on this half-page ad.

I chose a colored card-stock weighted paper for printing because I needed paper weight for distribution method used and a lower cost than cost of printing in color. Printing black and white on colored paper is easier and cheaper than printing expensive color ads, unless you can afford it. But for purpose of this campaign, you do not need to spend a fortune making your company look good in print.