Ask yourself these questions:·Are you an experienced writer? ·Do you want to stay at home to write? ·Do you want to work for yourself? ·Do you learn new things quickly? ·Are you interested in a broad number of subjects? ·Do you feel like you’re being pigeonholed with your current writing and you want to branch out? ·Do you have a flair for marketing?
If you answered “yes” to any of these questions – or even better – several, you may have found a new career!
It’s more important than ever for real estate professionals to market themselves legally considering
laws regarding email and telephone sales seem to change daily - depending on which court is hearing case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it’s much more difficult to regulate email, it’s still being made more and more difficult to use this form of marketing and sales. So basically it comes down to fact that real estate professionals need an effective way to market themselves without breaking law.
If you’ve ever done business with a Realtor or Mortgage Broker they probably still send you newsletters, recipe cards, sport’s schedules, notepads, etc. If they don’t they aren’t marketing themselves very effectively and you may have found your first client!
The majority of a real estate professional’s business comes from word of mouth - whether it’s repeat business from people who are refinancing their mortgage, applying for a home equity loan, selling their house, renting their house, or from clients who recommend “their guy” to friends and relatives. Whatever it is, it’s in professional’s best interest to keep their name on your mind.
The frequency with which real estate professionals send out these marketing materials varies. My own Realtor usually sends me a quarterly newsletter along with goodies like flower seeds and notepads throughout year. Some of more industrious professionals actually send out newsletters on a weekly basis!
The key is for professional to get his/her name and phone number in front of as many sets of eyes as possible. When professional sends you a newsletter, that includes several interesting articles, such as how to increase value of your home or budget decorating tips or how to clean up your credit before you apply for a mortgage, etc. you find these articles so fascinating you hang on to newsletter. Or you know that your next-door neighbor is particularly interested in decorating on a budget so you pass it along to her and so on. Next thing you know, many set of eyes have seen real estate professional’s name and they decide to call him/her when they need services of a real estate professional.
