The process works pretty much like radio except that broadcast is done via mobile devices and power of content delivery via internet. This new form of broadcasting of information opens up tremendous opportunities for dispersion of information, entertainment and news.

Podcasting is a fairly new technology and people are building up refined applications to use this medium effectively. Advantages of Podcasting are making proposition attractive enough for major companies to consider it a serious communication mode. RSS 2.0 is chosen form for podcasts and newer versions of this feed system are expected soon.

Inherent advantages of podcasts are:

No need to invest in a new piece of hardware: Podcasts are easily available to all users of iPod and similar mobile .The sheer size of iPod cult if I can call it that, is increasing at a scorching pace. All a user needs to do is choose subscriptions which he or she would like to subscribe to and download programmes.

New lease of live to radio programmes: Radio programmes have been revived by new generation of podcasters. A number of old radio programmes which have had a mass following in their hey days are now being evaluated to be cast via podcasts. A huge chunk of high quality content becomes available thanks to this revival.

The online community is fast waking up to power of blogs which have spread across internet like wild fire. If you are still grappling with word BLOG, these are online websites which are diary-like in approach and people are free to publish news or their ideas and thoughts. Blogs are very popular as they are simple to use and in most cases, free.

However, professional bloggers (people who have a decent no. of hours of blogging to their credit) will admit that blogging is not as easy as waking up in morning, checking out some posts and putting together a few witty lines before you brush your teeth. You do need to be knowledgeable about subject you are writing on or you are likely to be torn apart by people who are.

Having a Blog has its own set of inherent advantages which are obvious and some which are not so obvious. The better known advantages are:

Freedom to express: If you like to build a chain of communication and use that as food for thought and for your existence, a BLOG is best way to create this outlet. You can express your opinion openly and you just might be surprised by number of people who would agree with you. Such communication channels also help build momentum for a particular line of thought.

Networking at its best: If you own a blog which has genuine exchange of ideas it can evolve onto a good platform to network and grow your business. It is easier to impress potential customers with a strong and valid point of view rather than a price quote.