Podcasting - What you don't know could hurt your business.

Written by Steve Humphrey

If you've been online recently, I'm sure you've heard about podcasting. You might be wondering "What's in it for me?" Or perhaps "Why should I care about that?" There are many valid reasons for you to get informed about this hot new technology.

Think of a podcast as a way to deliver audio content to a very large worldwide audience. The easiest analogy is to think of this technology as giving yourepparttar power to create your own online radio program.

First,repparttar 145160 name is a little misleading. It comes from 'iPod' and "broadcasting". It doesn't mean you need an iPod to get involved. You can listen right on your computer.

Podcasting is made possible by RSS (a type of XML computer code). But have no fear! You don't need to know programming at all. RSS is simply a delivery system that allows people to subscribe and stay up to date any time you add a new podcast show.

Having an iPod or similar digital MP3 Audio player is not required. You can download audio files to your device and takerepparttar 145161 audio shows with you. Or you can simply streamrepparttar 145162 audio and listen torepparttar 145163 podcast show on your computer.

There is a lot of free podcast audio for you to listen to online. Do a search for "podcast" or "MP3" and you'll see what I mean.

What's out there? Music, interviews, seminars, educational shows, technology shows, news, sports...the list of topics is amazing. Some people say that podcasting it's going to replace radio and TV.

Not True. However, podcasting is changingrepparttar 145164 face of online audio and traditional radio. Podcasters already number in repparttar 145165 thousands. The number of businesses and individuals making podcasts is growing at a rapid pace.

So where can you find these podcasts? Check out any of these sites:

www.podblaze.com www.podcastalley.com www.podcastbunker.com

Or search for more of these directories with Google, Yahoo, and other search engines and directories.

Where are my Google Adverts?

Written by Tom O'Brien

Adwords Advert Maximum Profitability Strategies Use Them Or Your Competition Will

So you've set up your account and your adverts are showing, you type in a keyword search term you know your ads will show for but hey - you're not inrepparttar list!!!

Why is this?

Well there are a number of reasons why this could happen - here isrepparttar 145159 link within Google's FAQ that lays them out in detail: Click here

We will now focus on one of these issues in particular - your daily budget allowance and howrepparttar 145160 right mix of maximum CPC and daily budget is crucial forrepparttar 145161 success of your campaign.

Why Daily Budget Is Crucial
If there is a large advertiser demand then you are unlikely to get 100% advert exposure as there are a limited number of adverts displayed during a day.

For keywords that are not as competitive, you may well get 100% exposure of your adverts throughoutrepparttar 145162 day. This is of courserepparttar 145163 ideal but inrepparttar 145164 case of competitive keywords it is not usually achievable asrepparttar 145165 cost to display them would be prohibitive.

How can you maximise your exposure for a given keyword?

By increasing your campaign daily budget, not by increasing your max CPC.


Consider this - you decided to have a max CPC of 1 and a daily budget of 2 pounds, by midday you have had 2 clicks averaging 1 - Adwords stops serving your ads because you've used your daily budget.

Forrepparttar 145166 rest ofrepparttar 145167 day your competitor's ads are showing and yours are not.

But if you increased your daily budget to 5 and reduced your max CPC to 0.5, you could have 10 clicks or more depending onrepparttar 145168 actual CPC's.

Gettingrepparttar 145169 right balance with daily campaign budget and maximum CPC's is crucial to maximising your profitability with your campaigns.

If you have a limited advertising budget (and let's face it, most businesses do), then you are better served having your advert in one ofrepparttar 145170 lower display positions onrepparttar 145171 first page and shown more often throughoutrepparttar 145172 day (i.e. more exposure),repparttar 145173 more exposure you haverepparttar 145174 more clicks you will get and consequently more sales.

Therefore - increasing your campaign budget will be more profitable (you must of course be working hard on conversions) than increasing your max CPC, i.e. increasing your advert exposure rather than your advert's position onrepparttar 145175 search results page.

There follows 4 simple examples to illustraterepparttar 145176 different ways advertisers use adwords starting withrepparttar 145177 worst examples moving torepparttar 145178 best.

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