Please stop designing web sites backwards! Choose keywords and keyword phrases first.

Written by Peter Mansfield

I am firmly committed to encouraging and assisting companies and organizations to get onrepparttar web and to do so successfully. Despiterepparttar 128397 dot.bomb debacle,repparttar 128398 Internet remainsrepparttar 128399 most significant mega-trend of our age and its usage continues to grow and spread at an amazing rate.

Notwithstanding its growth, andrepparttar 128400 growth of new skills around it, I continue to be amazed atrepparttar 128401 daily sight of web sites that have not only been designed backwards, but not even been properly finished. Many such sites have been designed by big design and consulting companies charging mega-bucks for their services.

If you want a web site that builds your brand, creates leads or sells your products, services or ideas,repparttar 128402 first thing you need to ensure is that you have thousands, preferably tens or hundreds of thousands of visitors flocking to your web site each month.

Unless you have a large budget to marketrepparttar 128403 URL of your web site, your visitor traffic is goingrepparttar 128404 depend heavily on your search engine listings. Whether or not your web site appears in repparttar 128405 Top 10 results offered by search engines to visitors searching forrepparttar 128406 kind of product, service or information you offer, is a critical issue.

Even with a big advertising budget,repparttar 128407 majority of visitors to your web site are going to come via repparttar 128408 search engines.

> Search engines - one thing in common

Search engines vary inrepparttar 128409 algorithms (formula) they use to determinerepparttar 128410 relevance of web sites. But they all have one thing in common - their search results are based onrepparttar 128411 'keywords' and ‘keyword phrases’ that searchers type into their search boxes.

Despiterepparttar 128412 vital significance of keywords in attracting visitors to a web site, most designers and their clients insist on choosing keywords as repparttar 128413 last stage ofrepparttar 128414 design process! Effectively, they sort outrepparttar 128415 'look and feel' ofrepparttar 128416 site, insert repparttar 128417 text and then check their text for keywords. If they remember to do so at all.

The bottom line is that, in terms of effectivness, they are designing web sites backwards!

To achieve high search engine rankings, by far repparttar 128418 most effective web design process involves very carefully choosingrepparttar 128419 keywords and keyword phrases first, and then designingrepparttar 128420 look and content ofrepparttar 128421 web site aroundrepparttar 128422 selected keywords. Keywords and phrases must be selected for every page ofrepparttar 128423 site, not just forrepparttar 128424 index or home page.

It's All in the Links!

Written by Dale Sexton

Link popularity, big in search engine ranking of late, may be as difficult to accomplish asrepparttar top 30 ranking itself. Using links can't fail. Even if you don't reachrepparttar 128396 top 30 ranking, linking will bring more traffic.

You sign guestbooks, use classified ads and swap links. Keep a database of those sites linked to you. This will become an important part of link popularity.

You will submit this database torepparttar 128397 search engines for a link popularity boost. Asrepparttar 128398 search engine followsrepparttar 128399 links,repparttar 128400 pages found will be added torepparttar 128401 search engines database. Your link will more easily be found onrepparttar 128402 search engines.

If you haven't already started a database, you might think this is going to be a tough chore, especially if you have thousands of links onrepparttar 128403 internet. It might not be as hard as you think.

You needrepparttar 128404 tools that can find pages linked to yours and put them in a database. Here are my recommendations:

URL Spider Pro v1.92

WebWolf 2.03

After you have your database of links, you'll want to convert them to HTML format. Try:

DataBox v2.1

DB to HTML Express 1.5

DB-HTML Converter PRO v1.4

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