Please Unsubscribe Me

Written by Luther Powell


"Unsubscribe me" "Please remove my name from your list" "It is not what I wanted, take me off" "I didn't subscribe to this, remove me" "I'm not interested in an old man's tales. Take me off your list." "I don't have time to read all of this email."

These are some ofrepparttar messages I received from those who want to unsubscribe. These arerepparttar 124321 nice ones. I have not listedrepparttar 124322 "nasty" ones. They are messages that no publisher wants to see. We work hard to get new subscribers, and then we shutter when we receive a message from one asking to be remove.

Why does one unsubscribe? There are many reasons. It may be they do not likerepparttar 124323 newsletter. If so, they haverepparttar 124324 right to be removed fromrepparttar 124325 mailing list. I learned long ago that you cannot please everyone. I am sure it is not because there is anything offensive in it. However, one unsubscriber informed me that she was a woman and did not want to read a man's point of view. Perhaps, that was offensive to her.

A few have complained about there being too many ads. I agree with them, but what am I to do? Free ads are offered in order to get new subscribers. They arerepparttar 124326 life blood of a newsletter. Try publishing one without free ads and let me know how successful you are. If I could publish a newsletter without offering free ads, I would gladly do so, but it would soon fail. I try to overcomerepparttar 124327 dislike of free ads by publishing a part 2 each week, containing free subscriber ads. However, I made one BIG mistake this past week. I imported 132 new subscribers into my mail server and two hours later sent them part 2 without sending part 1 first. I know you don't have to guess what happened. I received 41 unsubscribe notices within 12 hours. I am still wringing my hands over that error. I learned a good lesson. I WILL NEVER DO THAT AGAIN!!

It would be wonderful if we could publish a newsletter likerepparttar 124328 offline publishers do. Fifty-two issues a year for an annual fee. I don't think we would have many subscribers online if we charged a subscription fee, e.g., $12.00 annually. I would have to stop publishing in about two weeks.

"Getting Published - Your Article Submission Checklist"

Written by Azam Corry

Follow these important guidelines to increaserepparttar odds of having your article published.

* Thoroughly Check Spelling And Grammar

Even with electronic spell checkers, this is still a killer. Be especially careful with words that sound alike but have different meanings (homophones). Should that be "there" or "their"? "Your" or "you're"?

Another trouble spot isrepparttar 124320 apostrophe ('). An apostrophe should be used to indicate possession (John's car), dropped letters (don't) and characters/words mentioned as themselves (ID's). And remember, "it's" means "it is."

* Don't Write In Long, Dense Paragraphs

Long, unbroken runs of text are visually unappealing, and act as a subconscious block to reading (looks like too much hard work). People are in a hurry, so information needs to be presented in a way they can scan for points of interest.

* Don't Ramble Or Use Wordy Sentences

Providing great information is not enough. People read to learn, but also seek excitement. Instant gratification. They lackrepparttar 124321 time to be patient, so stick torepparttar 124322 point.

When you've finished writing, start deleting. Cut unnecessary sentences. Look for superfluous 'filler' words and repetitions. Delete them. Add more punch and drive by killing adjectives.

* Don't Employ Gratuitous Self Promotion

There's no greater turn-off than an article that proclaimsrepparttar 124323 author or their product wonderful. People want to discover your qualities for themselves. Your article isrepparttar 124324 medium.

If you want to sell yourself; display your knowledge, innovative thinking, character. To promote a product, talk about a common problem or need, educate, perhaps tell a story. Provide interesting information. Only mentionrepparttar 124325 product subtly, or not at all, leaving it for your by-line.

* Don't Over-indulge On Your Resource Box

It's generally accepted that your resource box, or "Aboutrepparttar 124326 author" by-line should be no more than 6 lines in length. Many publishers will object to anything longer, and unless your article is particularly exceptional, they'll bin it.

Cont'd on page 2 ==> © 2005
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