Playing By Googles RulesWritten by Wil Rushmer
As undisputable leader in search engines, Google places a very high importance on quality and relevancy of its search results, especially now that company is public. The know that in order to keep shareholders and users of engine happy, quality of returned results are extremely important. For this reason, doing wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned from listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.
Link PR is becoming a hot topic among seo firms, however whether or not incoming/outgoing links still play an as important role as they used to, it still considered a ”blackhat” technique that can and most likely will result in a ban or penalty from Google.
Stuffing your pages with text to small to read, same color as background, or using css to push text of screen for sole purpose of loading your pages with content rich keywords and copy will also get you awarded same penalties as hiding links.
The practice of using browser or bot sniffers to serve bots a different page then your human visitors may see. Loading a page specifically for a bot that a human user may never see will most certainly get you banned from listings.
Submitting your domain and pages thereof is also a big thing to stay away from. For example if I submit http://www.seohype.com and http://www.seohype.com/resources.html as two separate urls, I may be looking at a ban, penalty or at least; a very long time before my pages get submitted. This is another reason to avoid auto submitters. Make sure you check if your domain is listed already in search engine you are submitting too, if it is… move on to next.
Be careful who and even what you are linking to. Links in to your site will not hurt, even Google knows you cannot control your links in. However you can certainly control what you link to. Link farming has always been a bad apple in Googles eye and should be avoided at all costs. Google also suggest that your own link pages should not contain more then 100 links, assume anything higher then 100 links on a single page will get you classed as a link farm and avoid doing it.
Fresh Content Improves Search Engine OptimizationWritten by Matt Foster, CEO, Arteworks Business Class
Many search engine optimization companies will sell you a search engine optimization package that addresses many of major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and like. These are all key aspects of a good search optimization.
However, one problem is that major search engines (especially Google) not only rank pages upon relevant content (which is determined by factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized to max", your rankings will increase to a certain level and then not go much higher. To get to top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending upon nature of your business, your competition, and targeted keyphrases, rate at which you should add content to your site can vary from monthly to daily.