Playing By Googles Rules

Written by Wil Rushmer

Asrepparttar undisputable leader in search engines, Google places a very high importance onrepparttar 136120 quality and relevancy of its search results, especially now thatrepparttar 136121 company is public. The know that in order to keeprepparttar 136122 shareholders and users ofrepparttar 136123 engine happy,repparttar 136124 quality of returned results are extremely important. For this reason, doingrepparttar 136125 wrong thing, purposely or unintentionally could result in a severe penalty or even get you get you banned fromrepparttar 136126 listings. Below is a short list of ideas to consider when drafting your search engine optimization campaign.

Hidden Links

Link PR is becoming a hot topic among seo firms, however whether or not incoming/outgoing links still play an as important role as they used to, it still considered a ”blackhat” technique that can and most likely will result in a ban or penalty from Google.

Hidden Text

Stuffing your pages with text to small to read, same color asrepparttar 136127 background, or using css to pushrepparttar 136128 text of screen forrepparttar 136129 sole purpose of loading your pages with content rich keywords and copy will also get you awardedrepparttar 136130 same penalties as hiding links.

Page Cloaking

The practice of using browser or bot sniffers to serverepparttar 136131 bots a different page then your human visitors may see. Loading a page specifically for a bot that a human user may never see will most certainly get you banned fromrepparttar 136132 listings.

Multiple Submissions

Submitting your domain and pages thereof is also a big thing to stay away from. For example if I submit and as two separate urls, I may be looking at a ban, penalty or atrepparttar 136133 least; a very long time before my pages get submitted. This is another reason to avoid auto submitters. Make sure you check if your domain is listed already inrepparttar 136134 search engine you are submitting too, if it is… move on torepparttar 136135 next.

Link Farms

Be careful who and even what you are linking to. Links in to your site will not hurt, even Google knows you cannot control your links in. However you can certainly control what you link to. Link farming has always been a bad apple in Googles eye and should be avoided at all costs. Google also suggest that your own link pages should not contain more then 100 links, assume anything higher then 100 links on a single page will get you classed as a link farm and avoid doing it.

Fresh Content Improves Search Engine Optimization

Written by Matt Foster, CEO, Arteworks Business Class

Many search engine optimization companies will sell you a search engine optimization package that addresses many ofrepparttar major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis andrepparttar 136020 like. These are all key aspects of a good search optimization.

However, one problem is thatrepparttar 136021 major search engines (especially Google) not only rank pages upon relevant content (which is determined byrepparttar 136022 factors listed above, and more), but by fresh content as well. What this means to you is that, even after your site has been "optimized torepparttar 136023 max", your rankings will increase to a certain level and then not go much higher. To get torepparttar 136024 top and stay there, your site should deliver fresh, relevant content on a regular basis. Depending uponrepparttar 136025 nature of your business, your competition, and targeted keyphrases,repparttar 136026 rate at which you should add content to your site can vary from monthly to daily.

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