Plastic with perks packs clout:Written by RICHARD C. CURRY
Customer reward programs are becoming more of a factor in using credit cards. Reward cards offered by major credit card companies allow you to earn redeemable rebates or points for purchases you make. Potential rewards include airline tickets, merchandise or fuel reimbursement, car rebates, cash back, investments or contributions to a college savings plan. Reward cards typically have an APR about 4 percentage points higher than other credit cards - around 14 to 16 percent. With such high interest charges, a rewards card makes sense if you plan to pay off balance each month. It’s important to choose right rewards program to meet your personal and/or professional needs. Customer Information True customer loyalty is a bond that goes beyond retention and leads to customer advocacy.
| | Corporate Apparel Bolsters Employee Morale and Builds Company ImageWritten by RICHARD C. CURRY
Corporate apparel programs are a creative way for companies to create a polished, professional image while giving employees a boost in morale. Employees look and feel more professional and take pride when wearing apparel with company logo. Shirts, hats, jackets, and even bags with your company's name can help build corporate identity as well as feelings of goodwill amongst employees. According to Promotional Products Association International, corporate apparel such as golf shirts, t-shirts, caps, and jackets make up largest segment (29.5%) of promotional product sales. That figure reflects a 7.3% increase over sale of apparel items ten years prior. The increase in popularity of corporate apparel is a testament to how strongly it impacts look and feel of your business and your staff. Every organization relies on its corporate identity as a way to project a strong image to public. To support that effort, customized corporate apparel can work as part of an advertising campaign to build a recognizable brand. When worn by employees, apparel can serve as a teambuilding tool at sales meetings, a promotional tool at trade shows, or an employee uniform in a retail setting.
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