The purpose of this article is to give you some suggestions on how to get started, and how to decrease time spent in getting your website completed.

Step 1 –Write down a list of topics that are specific to your site (along with external links).

Step 2 – Expand on each topic. Name topic something short – these will be links in your navigation area (e.g. home, about us, etc.). Use a separate sheet of paper for each topic.

It doesn't matter if it is for radio, TV, magazines, newspapers or posters. It all comes down to getting noticed.

On Web this doesn't work! The reason for this is that on web, net surfers are actively searching and looking for information from this gigantic data repository and database that we call Internet.

They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.

In of-line world potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service.

Of-line people are passive! On-line people are active!

What does this mean for your web site?

For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors. They are on your site, already!

But, you normally have their full attention only until they have decided if your site is what they are looking for or not. If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return.

The time between they arrive at your site and decide to stay or leave is very short. Normally around 10 seconds!

If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on Net is short!