Plan Your Way to Pay-Per-Click Campaign Success!

Written by Chet Childers

Have you heardrepparttar saying, "planning is everything?" Perhaps there is some truth in that saying so letís discover how to successfully plan your pay-per-click campaign.

Letís keep this simple and create a list of required tasks to successfully plan your pay-per-click campaign. These are:

1. Determine your productís Unique Selling Proposition. 2. Define your pay-per-click campaignís goals and objectives. 3. Deciderepparttar 128223 starting and ending dates forrepparttar 128224 pay-per-click campaign. 4. Establishrepparttar 128225 click-through rate target for your pay-per-click ads. 5. Setrepparttar 128226 conversion rate target for your pay-per-click ads. 6. Define your budget forrepparttar 128227 pay-per-click campaign. 7. Establish your ROI or Return on Investment goal forrepparttar 128228 pay-per-click campaign. 8. Determinerepparttar 128229 value of each keyword phrase. 9. Plan how to measure your pay-per-click campaign results.

Task number one is determining your product or serviceís Unique Selling Proposition, or USP. What is a USP? The USP clearly answersrepparttar 128230 question, "Why should I do business with you instead of your competitors?"† Your organization needs to stand out fromrepparttar 128231 crowd! This could relate torepparttar 128232 services or products provided, guarantees offered, delivery mechanisms used, complementary services provided, pricing or any attribute associated with your business.

Identify your organizationís uniqueness since it is pointless promoting cheap prices if everyone else is promotingrepparttar 128233 same. If everyone were offering cheap prices you would be better off promoting higher prices for providing better quality and service as long as you are delivering better quality and service. † An articulate USP assists in definingrepparttar 128234 focus and selectingrepparttar 128235 keyword phrases for your pay-per-click campaign.† For example, if your USP is focused on quality and service perhaps you would avoid a keyword phrase containingrepparttar 128236 word ďcheapĒ but rather include words denoting quality.

Task number two is definingrepparttar 128237 campaignís goals and objectives.† Typical examples might be:† increase web site traffic X percent, acquire X number of new business leads, obtain X number of new customers or orders per day, achieve X sales revenue dollars per time period, etc.† Whatever you set as your goals or objectives you must be certain they are quantifiable and measurable in order to determinerepparttar 128238 success of your pay-per click campaign.

Task number three is decidingrepparttar 128239 starting and ending date ofrepparttar 128240 pay-per-click campaign.† This is a major benefit to pay-per-click campaigns since you haverepparttar 128241 ability to turn a campaign on and off at your discretion.† As an example, you could create a campaign promoting National Nurseís Week or something similar with discounted sale prices supported by advertising coop funds provided byrepparttar 128242 productís manufacturer.†

Task number four is establishingrepparttar 128243 click-through rate target or goal for your pay-per-click ads.† The click-through rate isrepparttar 128244 number of timesrepparttar 128245 ad is clicked versusrepparttar 128246 total number of impressions.† One impression is a one display ofrepparttar 128247 ad.† In general, click-through rates range from 1% to 5% ofrepparttar 128248 number of impressions. The formula is:

Click-Through Rate % = Total Number of Ad Clicks / ††††††††††††††††††††††††††Total Number of Ad Impressions * 100

Task number five is settingrepparttar 128249 conversion rate target or goal for your pay-per-click ads. †A conversion is a measure of searchers clicking onrepparttar 128250 ad and takingrepparttar 128251 next step or call to action such as a purchase, registration, subscription, etc.† The conversion rate can be measured versusrepparttar 128252 total number of ad impressions or total ad click-throughs.† Itís your choice; but, most organizations measure it versusrepparttar 128253 ad click-throughs.† Conversion rates range to all extremes but a good target might be from 5% to 20% ofrepparttar 128254 number of ad click-throughs.† A quick view ofrepparttar 128255 formula is:

Using Award Sites to Increase Traffic

Written by Bukit Sorrento

Do you want to know a little trick that some I know are using to attract thousands of visitors per year to their web sites?

Andrepparttar best part is it will cost you NOTHING. How's that for a good deal.

Wouldn't it be great if you could get as many web sites as you want to gladly and permanently display a link to your site?

What isrepparttar 105845 one thing all people desire? Fame, Wealth? OK, maybe, How about recognition. Everyone likes to be recognized for doing something well.

Here's how you can do it. You simply offer a free web site award program. Look at it this way. If 100 other sites had your award on their pages and each one of those sites gets only 10,000 visitors per year, that's a potential of 1 million people that will potentially see your award, graphic and link.

Anyone can do this. There are no qualifications required at all.You don't have to be a professional web site designer, or an expert at anything really. You simply judge a site according to your own rules and criteria that you set forth in your award application form.

Here's what you need to do:

The first thing is to design your award graphic, one that is visually appealing and promotes your site or business. You want to try and keeprepparttar 105846 graphic to about 10KB and no larger than say, 200x150 pixels. make sure you save it as a .gif or .jpg.

No here's a trick that can really boostrepparttar 105847 response of your ward graphic. PUT YOUR PICTURE ON THE AWARD.

You're asking why no doubt. Here's why. Personalization. People respond better to to something that makes you seem 'human'. The web is so sterile that anything you can do to bring yourself to life will work in your favor, BIG TIME.

Cont'd on page 2 ==> © 2005
Terms of Use