Marketing: Pizza Galaxy's Pizza Tips: Don't Forget the Beverages

Pizza Galaxy's Pizza Tips: Don't Forget the Beverages

Written by Rudy Vener

It's amazing what a busy pizza operator can overlook. We just received a newly designed printed menu from a new client. We converted it to an online order menu and I was doing a final check when it hit me. No beverages. We quickly checked repparttar

original printed menu. No beverages there either. So we called repparttar 145957

client. "What do you mean no beverages? Of course I have beverages," he said. And so he did. Only not printed on his new menus. Somehow his printer left out repparttar 145958

beverage section, he hadn't caught it and he now had a nice supply of takeout and delivery menus which didn't include beverages. This isn't an isolated incident either. One of my earlier clients, who was fairly computer savvy, wanted to create his own online menus. He did a good job and had a nice variety of menu sections including regular and special pizzas, wings, and subs. He did not include a beverages section and this oversight became evident almost immediately when one of his first online customers sent an email stating that he

Ecommerce Store Owners : Want Visitors? Here’s How. . .

Written by Robin Porter

Have you recently opened an online store, and waiting for those customers to drop by and start shopping?

In cyberworld - unlike repparttar real world - you just can’t pick a good location and rely on passing trade. You’ve got to work hard to get visitors to your virtual store.

Let’s take a look at how we can drum up a small stampede...

Are You Optimised?

To stand any chance of being ranked well in repparttar 145895 free search engines, your site must be optimised for repparttar 145896 keyword phrases you are targeting.

Research and develop a list of keywords related to your product line, using repparttar 145897 free downloadable software at www.goodkeywords.com . From this list, you can find two or three well targeted phrases, with decent visitor traffic, and make sure your website is optimised for them. Include repparttar 145898 phrases in repparttar 145899 title, and meta tags, in repparttar 145900 body text (several times) and “alt” mage tags.

Make sure your product listings are optimised too. The term “horse saddle” is searched for over 1900 times a month on one search engine alone, so make sure your product titles and descriptions include repparttar 145901 relevant search term, rather than just repparttar 145902 plain old product number, such as “Acme A35284”.

Are You Link Building?

Search engines are placing more and more importance on incoming links to your website – in a way, ty consider them to be votes for your site.

First, make sure you submit your site to repparttar 145903 large list of directories that are crawled and indexed by popular search engine spiders. You can get repparttar 145904 SEO friendly directory list free at www.info.vibesilencer.com

Next, pursue an ongoing campaign of getting links from other websites. Try to make sure repparttar 145905 sites are on a related theme. You can find sites that are linking to your competitors by typing “link:www.yourcompetitorswebsite.com “ into Google, and then approach them to request a link to your website.

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