---------------------------------------------------------- Permission is granted for
below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and
byline, copyright, and
resource box below is included. ---------------------------------------------------------- Pick a City - any CityBy Stephen Bucaro
Operating your own city guide on
Web can be interesting and very profitable. Almost every city already has at least one city guide. But there is always room for one more. For example, I live near Phoenix, Arizona. I could call my site "The Best Guide to Phoenix", "The Official Guide to Phoenix", or "The Complete Guide to Phoenix".
How do you generate revenue from a city guide? 1. You charge a fee to list restaurants, accommodations, and other businesses that are located in
city. 2. You sell books and videos about
city, and city souvenirs and mementos.
You should develop your city guide in phases.
Phase 1. Create
non-commercial sections of
Web site. Some cities, like Chicago and New York, are popular for their cultural attractions. Some cities, like Phoenix, are popular for nearby natural attractions. Some cities are popular for their artisans, monuments, or history. Create an attractive front page that displays photographs related to
unique attractions of
city.
Develop an "Attractions" section of your Web site. You might also want to develop a "Maps" section. When you have a reasonable amount of content, begin promoting your city guide to start generating some traffic.
Phase 2. Create
commercial sections of
Web site. You should develop an "Accommodations" section, a "Restaurants" section, and a "Businesses" section. You might also want to develop a "Search" section.
Contact all
large businesses that you want to list in your city guide and offer them free listing. Yes - free. In order to get things rolling, you will have to fill up
commercial sections by offering free listing. Don't tell them you are going start charging as soon as you get
sections filled out.
This is how you approach
business owners; "I'm developing a new city guide web site and I'm listing every important business in
city for free. Can you provide me with some information about your establishment?" People have less resistance to free, and this will get you access to
decision makers of
businesses.