I was writing
final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in
past nine months so I ran a word count. 44559 words. And you know what this told me? Precisely nothing. Nothing of
tips and advice contained in
book or its likelihood of becoming
next global Bestseller.
Last week I looked in
mirror at
30 year old staring back at me and thought:
"30? What does this number actually mean though?"
Precisely nothing.
Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?
You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what -
numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:
- The number of pages viewed on your website every month
- The number of visitors coming to your website every day
- The number of your ranking in Google for your most important key phrase
- The number of your global traffic ranking according to Alexa.com
- The number of people that signed up to your mailing list yesterday
- The number of people that visited your website using a Mongolian Internet Service Provider
These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.
Enough Is Enough!
Next time you share war stories with another website owner ask them
question:
"How is your website performing?"
I bet you that not one single person will respond with a comment relating to
most important number of all - PROFIT! I see this all
time in business: