I hope I have grabbed your attention, but yes, this is achievable. I have clients who have turned a stock turn of 5 into a 34 stock turn a year who will vouch that 540% is easily achievable.
But how and where can you achieve this? Every pet store has a power position within its store.
Some retailers know power of this position and develop their own strategies to manage this location and do not need help of suppliers or retail consultants.
The majority of retailers do not realise potential and need help of suppliers to make it happen.
They need a positive partnership rather than a supplier just delivering product.
So Where are These Magical Positions?
The power spot is position in a pet store where you can guarantee 100% of consumers will see 100% of product.
Those suppliers and retailers who have stores in countries where they drive on left hand side of road will have consumers who generally prefer to circulate stores in a clockwise direction. If your market is based on right hand sided driving, then customers generally prefer to circulate store in a counter clockwise direction.
Prior to building a power spot, you need to know natural customer flow in store you are working with Ö.. for Australians itís clockwise.
Once that has been agreed on, you can then position power spot location. Generally consumers take 4 to 6 steps into store, transition zone, before they will focus on a display. The position after those few steps is power spot location.
Once you decide on power spot, you have then got to make it work.
Ideally, keep display circular to create a traffic island, radius being no more than an armís length to enable you to maximise sales space.
Shoppers buy from belly button to chin height and this means you may need to dummy up base of display to maximise sales.
Research tells us that conical power displays are by far best shape to maximise sales and therefore way you build display is critically important.