You have permission to publish this article electronically or in print, free of charge, as long as
byline below is included. A courtesy copy of your publication would be appreciated. Email: ronnie@acqyr.com =======================================Persuasive Communication Author: Ronnie Nijmeh, ACQYR.com
What makes a great communicator so persuasive? What makes best leader motivational? How does one become a great, inspirational leader?
"I wasn't a great communicator, but I communicated great things." --Reagan in his farewell address as president.
Voice Their Dreams A great leader is able to rally their people and give them hope and a sense of ownership. If there is a common goal and a shared vision throughout your team, there is a greater chance that your goal will be attained. This doesn't apply for business leaders only though. What about a group of friends? How about in a school committee meeting? If you're able to identify with your peers and your friends they'll transform into followers and will rally behind you. The key is to voice their dreams and do what you can to make dream a reality.
The challenge is that it's hard! It's tough to not be direct and get what you want instantly. But rather than telling others what you want, tell others what they want. Tell them how to achieve your goals by voicing their dreams, hopes, and beliefs. There's no use in telling your people something they don't care about. There's no use in voicing how you feel about a situation if your people feel otherwise. You must identify with them before you're able to persuade.
"If you would persuade, you must appeal to interest rather than intellect." --Benjamin Franklin
When you can identify with your audience (whomever that may be), you build rapport, and you build a level of common understanding that allows your followers to be inspired, motivated, and ready to attain unattainable. To achieve success when all was doomed to fail.
