Personal Training: Name One Good Reason Why Someone Should Hire You

Written by Aaron M. Potts, ISSA CFT

Byrepparttar time you have gotten pastrepparttar 142542 title and readrepparttar 142543 first line of this article, you should already haverepparttar 142544 one reason in your head why a prospective client would hire you. If you don't, then you may have already discoveredrepparttar 142545 biggest obstacle torepparttar 142546 success of your personal training career!

What we're talking about here is a very important sales tool known as a "Unique Selling Proposition". Basically, this isrepparttar 142547 single most important thing about your business that makes you stand out from other professionals in your industry. The basic, bare bones, fromrepparttar 142548 gut, instinctive answer that comes to your mind when someone asks, "Why should I train with you instead of another trainer"?

After all, isn't thisrepparttar 142549 absolute most important question that you could possibly answer? Isn't this similar to a question that you ask yourself every single time you are about to spend money?

When you are headed out torepparttar 142550 grocery store, you decide to go to a particular store. Why? Better prices, usually, although that is not alwaysrepparttar 142551 answer.

If you are going to get gas in your car onrepparttar 142552 way to work, you choose a specific gas station to fuel up. Why? Price sometimes, but often with a convenience store, location is more of a deciding factor.

What about if you are going to go shopping for clothes? What makes you decide to go to an anchor store like Sears or JC Penney instead of going to Target, or Wal-Mart? Certainly not price, sincerepparttar 142553 department stores are usually cheaper. Why did you go torepparttar 142554 mall?

By now you should be starting to see a pattern developing here. Whether you are talking about buying groceries, gas, or clothes, each time when you decide to shop at a certain establishment, there is always some underlying reason WHY you decided on that store. Whatever that reason is, that isrepparttar 142555 Unique Selling Proposition of that store, andrepparttar 142556 way they got your business!

For grocery stores, it is often selection that brings in customers. Gas stations have price wars, but inrepparttar 142557 end it often ends up just being about convenience. Clothing stores get a lot of their business fromrepparttar 142558 brand names that they carry, rather than their rock-bottom prices.

Those 3 examples were chosen to illustrate an incredibly powerful point for you in your personal training business. That point is that you need a Unique Selling Proposition, and contrary to popular belief, having a lower price is notrepparttar 142559 one that you want to choose. In fact, lowering your prices can help you to actually LOSE customers, and will definitely help your business to a lower bottom line!

Now ask yourselfrepparttar 142560 same question again, only this time, really takerepparttar 142561 time to think aboutrepparttar 142562 answer. Why should someone train with you instead of another trainer? It is possible - in fact, even likely - that you may not have a good reason! If that isrepparttar 142563 case, your business is surely suffering as a result, and coming up with your own Unique Selling Proposition should become your highest priority.

Here is a brief but hardly all-encompassing list of ways that your business may stand out from your competitors. Even if none of these ideas apply to you, utilize this list to start thinking of other ways to make yourself a more appealing option for potential clients than your competitors.

Customer Service. This has been one ofrepparttar 142564 most basic business success secrets sincerepparttar 142565 dawn of time, yet personal trainers often don't take care of their customers nearly as well as they should. For some great tips on customer service, seerepparttar 142566 article 'Personal Training: 6 Secrets of Award Winning Customer Service' atrepparttar 142567 following URL:

Experience. People have always valued businesses who have a lot of experience inrepparttar 142568 service being provided, and that is certainly true for personal training. Your client's very health and well-being is in your hands! Don't expect long-term personal training clients if you don't haverepparttar 142569 knowledge to get themrepparttar 142570 results that they are looking for.

Solving the Nursing Shortage

Written by Que Schafer

For years, hospitals all overrepparttar United States have experienced a shortage in nurses, nurse administrators, nurse managers and nurse practitioners. Unfortunately,repparttar 142541 shortage doesn’t appear to be getting any better.

According to a report byrepparttar 142542 Health Resources and Services Administration, 30 states currently have shortages of registered nurses (RNs). The shortage is expected to intensify overrepparttar 142543 next two decades, with 44 states expected to have RN shortages byrepparttar 142544 year 2020. Furthermore,repparttar 142545 demand for nurses in 2012 is expected to be 2.9 million, up fromrepparttar 142546 2.3 million that were needed in 2003.

There has never been a more appropriate time to pursue a career in nursing inrepparttar 142547 United States. The total job openings, including new jobs and replacing nurses who no longer are practicing, will be more than 1.1 million from 2002 to 2012.

The main reasons forrepparttar 142548 high demand of nurses in this country include an 18 percent growth in population, an aging, health-obsessed baby boomer population, and extended lifespans. According to a report released in May of 2001 byrepparttar 142549 Nursing Institute atrepparttar 142550 University of Illinois College of Nursing,repparttar 142551 ratio of potential caregivers torepparttar 142552 people most likely to need care—the elderly population—will decrease by 40 percent between 2010 and 2030.

The problem is one of simple supply and demand. Demand for nurses will grow by 40 percent byrepparttar 142553 year 2020, whilerepparttar 142554 supply of nurses will increase by only 6 percent overrepparttar 142555 same period. The aging population of nurses in this country is another factor. The median age of nurses continues to increase, and a large wave of retirements is unavoidable.

In August of 2002,repparttar 142556 Nursing Reinvestment Act of 2002 was signed by President Bush to addressrepparttar 142557 problem of our nation’s nursing shortage. It was intended to promote people to enter and remain in nursing careers, thus helping to lightenrepparttar 142558 growing nursing shortage. The law establishes scholarships, loan repayments, public service announcements, retention grants, career ladders, geriatric training grants and loan cancellation for nursing faculty. Funding for these programs is provided through 2007 by law.

To addressrepparttar 142559 growing needs of today’s population, at least one college in particular is offering both undergraduate and graduate degrees to motivated individuals interested inrepparttar 142560 nursing/healthcare arena. Founded in 1976, University of Phoenix is one ofrepparttar 142561 original accredited universities to offer online college education with complete degree programs by use ofrepparttar 142562 Internet. It isrepparttar 142563 nation’s largest accredited university, with over 17,000 highly qualified instructors, 170 campuses and Internet delivery worldwide.

University of Phoenix offers two Nursing/Health Care undergraduate degrees: Bachelor of Science in Nursing (RN license required) and Bachelor of Science in Health Care Services (BCHCS). The graduate degrees inrepparttar 142564 same field are: Master of Science in Nursing (RN license required), Master of Science in Nursing/Family Nurse Practitioner (RN license required) and Master of Science in Nursing/MBA/Health Care Management (RN license required).

“The nursing shortage in this country is a major problem, but there are some pluses torepparttar 142565 dilemma,” said Barbara Sanner,repparttar 142566 Arizona Marketing Manager for University of Phoenix. “One ofrepparttar 142567 benefits torepparttar 142568 shortage is that you can virtually write your own ticket, meaning that you can work anywhere inrepparttar 142569 country, in any environment andrepparttar 142570 job pays well.” Typically, starting registered nurses earn salaries inrepparttar 142571 $40,000+ range.

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