1) PROFIT PARTNERSFind strategic business partners. Look for ones that want to market to same target audience. Make sure they're not direct competition. You can look for them in search engines.
You could introduce their product to your mailing list if in exchange they do same for you. If they turn down your deal, offer them a percentage of profits you make from venture.
2) BRAND BY SUBMISSION
Brand your name and business by submitting your freebies to free stuff directories on internet. Just remember to include your ad somewhere on freebies.
There are many ways to go about this: you could submit articles with your resource box included, ebooks with your full page ad inside, software with a link to your web page link included, etc.