Jim specializes in creating software tools, ebooks and info products people can use immediately to improve their lives and businesses online. A prolific writer, Jim also writes a weekly syndicated newspaper column "The Net Reporter" http://www.thenetreporter.com where he reports on Internet tips, tricks and technology issues for non-technical people.

Nickname: Jim

Age: 34

Present Residence: Williamsburg, VA

Name Of College: College Of William and Mary

First Full/Part-time Job: Domino's Pizza delivery driver

Marital Status: married

Number Of Children: 2

Number Of Pet(s): 4

Pet Type(s)/Name(s): Taffy - Chihuahua, Daisy - Terrier, Dinky - Chihuahua, Dutchess - Pomeranian "It takes a real man to love small dogs!"

There are dozens of examples. "Fads" begin among teenagers, who, having nothing to un-learn, quickly embrace new products, new ideas. Many fad-products are first introduced in Japan and spread rapidly throughout world.

One needs only to look at Internet, something that was very avant-garde as little as four years ago, but today it is taken for granted. While it didn't start among teenagers, nor in Japan, its world-wide growth has been explosive!

What brought about this phenomenal acceptance - and how can one profit from it?

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Once upon a time, there was a colony of 100 monkeys that lived next to a stream, which coursed through jungle. The trees bore abundant fruit and monkeys were well fed.

But monkeys, like some of their human cousins, were sloppy eaters. They frequently dropped their food to jungle floor where it got dirty and insects pounced on it almost as soon as it hit ground. A monkey who dropped his food and retrieved it had to eat it - dirt, insects and all, or pick it clean before he could resume his lunch.

There came a day when one little monkey dropped his morsel. When it hit ground, it bounced into stream. The monkey scampered down from tree and grabbed it back out of water. Voila! No dirt, no insects. It was tasty indeed! Soon, whenever he dropped his dinner to jungle floor, he was taking it to stream and washing it off instead of picking off insects and dirt as did his brethren.

Monkeys are not stupid people and others learned very fast from example of one who first discovered that food tastes better when it's clean. Soon they were all taking their dropped food to stream and washing it off. In fact, they started washing it even BEFORE they dropped it!

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