Personal Profile Of The Week: Jim Edwards

Written by Larry Dotson

Jim Edwards isrepparttar author and co-author of several ebooks, including two wildly successful best-sellers: "How to Write and Publish your own as little as 7 Days" with Joe Vitale and "33 Days to Online Profits" with Yanik Silver

Jim specializes in creating software tools, ebooks and info products people can use immediately to improve their lives and businesses online. A prolific writer, Jim also writes a weekly syndicated newspaper column "The Net Reporter" where he reports on Internet tips, tricks and technology issues for non-technical people.

Nickname: Jim

Age: 34

Present Residence: Williamsburg, VA

Name Of College: College Of William and Mary

First Full/Part-time Job: Domino's Pizza delivery driver

Marital Status: married

Number Of Children: 2

Number Of Pet(s): 4

Pet Type(s)/Name(s): Taffy - Chihuahua, Daisy - Terrier, Dinky - Chihuahua, Dutchess - Pomeranian "It takes a real man to love small dogs!"

Computer: Sony Vaio Digital Studio and Sony Vaio Notebook


Written by Jud Banks

Have you ever noticed ... how something "new" is usually viewed with suspicion and dis-trust until people become familiar with it? This is human (or animal) nature and cannot be discounted. Successful marketers know this and devise strategies to shortenrepparttar time a new product takes to become accepted.

There are dozens of examples. "Fads" begin among teenagers, who, having nothing to un-learn, quickly embrace new products, new ideas. Many fad-products are first introduced in Japan and spread rapidly throughoutrepparttar 108536 world.

One needs only to look atrepparttar 108537 Internet, something that was very avant-garde as little as four years ago, but today it is taken for granted. While it didn't start among teenagers, nor in Japan, its world-wide growth has been explosive!

What brought about this phenomenal acceptance - and how can one profit from it?


Once upon a time, there was a colony of 100 monkeys that lived next to a stream, which coursed throughrepparttar 108538 jungle. The trees bore abundant fruit andrepparttar 108539 monkeys were well fed.

Butrepparttar 108540 monkeys, like some of their human cousins, were sloppy eaters. They frequently dropped their food torepparttar 108541 jungle floor where it got dirty and insects pounced on it almost as soon as it hitrepparttar 108542 ground. A monkey who dropped his food and retrieved it had to eat it - dirt, insects and all, or pick it clean before he could resume his lunch.

There came a day when one little monkey dropped his morsel. When it hitrepparttar 108543 ground, it bounced intorepparttar 108544 stream. The monkey scampered down fromrepparttar 108545 tree and grabbed it back out ofrepparttar 108546 water. Voila! No dirt, no insects. It was tasty indeed! Soon, whenever he dropped his dinner torepparttar 108547 jungle floor, he was taking it torepparttar 108548 stream and washing it off instead of picking offrepparttar 108549 insects and dirt as did his brethren.

Monkeys are not stupid people andrepparttar 108550 others learned very fast fromrepparttar 108551 example ofrepparttar 108552 one who first discovered that food tastes better when it's clean. Soon they were all taking their dropped food torepparttar 108553 stream and washing it off. In fact, they started washing it even BEFORE they dropped it!


Thusrepparttar 108554 "Legend ofrepparttar 108555 100th Monkey." It can be applied to marketing efforts. All that is needed is for ONE person to berepparttar 108556 adventurer, and soon there are throngs of followers.

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