As of this writing, I've spent almost four years online, and in that time I've filled out hundreds of online forms at countless business and consumer websites. Maybe it was to register for access to
site, to make a purchase, or just to get some really cool "free stuff."Each time online form asked for a lot of personal information, and on more often than not, my birth date was requested.
Having a keen eye for a marketing opportunity when I see one, I'd also assume that websites asking for information from me and about me plan to *use* some of information for their own purposes, whatever those may be.
So I was really surprised that, of all online retailers I have told about myself, ONLY TWO sent me a birthday wish and only one of those two thought enough to include a special offer this past 24th of August. Yes, only ONE!
Sad isn't it?
It's not surprising to me that DOTCOM companies are disappearing faster than flies at a frog convention.
Most will spend many times amount of dollars in advertising for each dollar they net in sales in 2000, and then they will sit there with red ink all over their hard copy accounting notes and wonder why they are struggling financially.
Here’s some advice- a clue, for clueless who are running their E-net businesses like garage sales. Instead of spending a cool million on that next banner ad campaign, hoping to squeeze a 1% or 2% click-thru ratio out of it, they should consider a simple friendly business strategy that nobody else on net seems to be using.
First, we'll assume you have asked visitors to your site to fill out a order or some other personal data form. You can then filter customer database to find "matching birth dates" and send a personalized birthday greeting and "special" money-saving offer out to each person who is celebrating a birthday on that day.
