Personal Profile Of The Week: Andy BrocklehurstWritten by Larry Dotson
Andy Brocklehurst is owner of Succeed4u.com, a site dedicated to helping people start, build, run and succeed with their own business. And is author of Infoproduct Magic and creator of The Inner Room. He is also publisher of free weekly e-zine 'Succeed4u Weekly'.Nickname: Don't have one anymore. Age: 31 From: Somerset, England. Present Residence: I am married to a US citizen from NC, USA. However we made a move back to UK earlier this year, but getting out of one country to another is fun! So for last few months I've been back and forth a lot. We will end up permanently based in UK. First Full/Part-time Job: First part time job was at a gas station, first full time job was in retail sales where I learned a lot about salesmanship (or is that sales-person-ship now? This PC stuff still confuses me at times) Marital Status: Married. Number Of Children: 1 daughter and 3 step daughters Number Of Pet(s): 3 dogs, 1 parakeet and a large fresh water aquarium. Pet Type(s)/Name(s): The Dogs are Daisy (a collie cross), and Chester and Sadie (both Lhasa Apso's). The parakeet is 'geezer', and I don't have names for all fish :-)
| | Is Your Online Business Making Best Use of its Consumer Information?Written by Lisa Schmeckpeper
As of this writing, I've spent almost four years online, and in that time I've filled out hundreds of online forms at countless business and consumer websites. Maybe it was to register for access to site, to make a purchase, or just to get some really cool "free stuff."Each time online form asked for a lot of personal information, and on more often than not, my birth date was requested. Having a keen eye for a marketing opportunity when I see one, I'd also assume that websites asking for information from me and about me plan to *use* some of information for their own purposes, whatever those may be. So I was really surprised that, of all online retailers I have told about myself, ONLY TWO sent me a birthday wish and only one of those two thought enough to include a special offer this past 24th of August. Yes, only ONE! Sad isn't it? It's not surprising to me that DOTCOM companies are disappearing faster than flies at a frog convention. Most will spend many times amount of dollars in advertising for each dollar they net in sales in 2000, and then they will sit there with red ink all over their hard copy accounting notes and wonder why they are struggling financially. Here’s some advice- a clue, for clueless who are running their E-net businesses like garage sales. Instead of spending a cool million on that next banner ad campaign, hoping to squeeze a 1% or 2% click-thru ratio out of it, they should consider a simple friendly business strategy that nobody else on net seems to be using. First, we'll assume you have asked visitors to your site to fill out a order or some other personal data form. You can then filter customer database to find "matching birth dates" and send a personalized birthday greeting and "special" money-saving offer out to each person who is celebrating a birthday on that day.
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