The popularity of postcards can be traced back to their broad subject appeal. Almost any subject imaginable has been, at some point or another, portrayed on a postcard. As such, postcards continue to be
most popular form of souvenir as well as communication tools for personal and business enterprises. In addition, they are
cheapest form of marketing medium.Whether you are looking at creating company postcards or simply for sending to clients and customers, postcards can be a great tool to get your message across. In fact, many businesses opt to send postcards as a reminder for appointments, or to say thank you for repeated business.
If you are a starting actor or actress and you want to impress, you'll want to send postcards to industry executives. When you’re seeking new representation, or announcing a change in management, chances are you'll want to include your photos on your postcards.
With
onset of digital technology, postcards printing is set to a new level- that of
excellent quality printing at
quickest time. At
same time, postcards are able to reach its optimum capability of becoming a medium of change from
conventional way of communication to
more advanced global technology.
From
early part of
1800s, postcards were intended as souvenirs and placed on sale at an Exposition in Chicago. People were buying
postcards as their own reminders of something significant that had happened during their time. From being just a souvenir, postcards had evolved to become a highly used tool for people to keep abreast of what's happening not only in their vicinity, but with
whole world as well.
With digital technology, postcards have also become
epitome of its dynamism and change. Gone were
days when people used to send postcards that are bleary, images that are distorted, and colors that are dull. Advanced technology has come up with state-of-the-art equipment and machines that allows for excellent quality printing at a much faster rate. In fact, excellent quality printing can be reproduced not only a hundred, but a thousand times over.