I have been in this business for almost two years and I am always amazed at how much people are willing to help each other out. This is one of reasons I love this business so much. I want to encourage newbies and pros alike to keep up this tradition, which makes World Wide Web such a great place to work.

There are many ways to keep up tradition of building relationships and helping fellow netizens. Here are a few:

*Provide Free Content and Resources on Your Website. When you put up a website, make available resources and information for people just learning business or building an existing business. There are numerous articles, ebooks, downloads, web tools and more you can make available on your site. A few places to find these things are:

http://www.ebookdirectory.com/ http://www.makingprofit.com http://www.freewarefiles.com/ http://www.thefreesite.com/

This is because trust and credibility are crucial in any business transaction. In fact, engendering these qualities in your visitor is perhaps most important aspect of running a commercial website. Without building trust or credibility, you' ll never be able to sell your product or service(s). This is because your potential customer has no idea who they're dealing with, what your reputation is, and if they're going to get what they expect. If they can't trust you, why would they pick you instead of someone who they can trust?

So, to help you create a trusting environment on your website, I' ve compiled a list of ten things you can do:

1 - Don't Make Outrageous Claims.

This one is common sense, but you would be surprised at how many people break this rule. Have you ever visited a site that's *obviously* been built for a little "mom & pop" shop that claims they're "The #1 Blah Blah Blah in America," "The Best on Planet," or something similar? And what impression does that leave with you? Probably that these people don't know what they're doing or are not to be trusted. So please people, be reasonable with what you say, because people won't believe you otherwise.

2 - Check for and correct any grammar or spelling errors.

I've said this so many times before, but it's SO important that content of your site is essentially flawless. Nothing says, "We're not to be trusted!" better than some spelling and grammar errors. To correct this problem, it's best to get several people to read through your site and point out any errors they see. Also, ALWAYS run any content you've made through a spell checker immediately before posting it.

3 - Give a risk-free guarantee on your product or services (and make it "no questions asked").

Think about beauty of this tactic. It does two things for you right away. First of all, it removes any risk for customer, so they are usually far more likely to buy. Secondly, it builds trust because customer assumes that if you're offering a "no questions asked" guarantee, you're willing to trust them. And if you're willing to trust them, they're usually willing to trust you!

4 - Publish a free newsletter.

It's been proven that it usually takes more than one exposure to a product or service before someone will buy it. By running a free newsletter, you can gain those needed exposures. In process of exposing those potential clients to your product or service repeatedly, you can also build trust with your newsletter if your content is good. If you've got something valuable and helpful to say, people will see you as an expert in your field and therefore trust you. And then you get their business.

5 - Use testimonials!