Perseverance Led To Walt Disney's SuccessWritten by Stephen Schochet
When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly case with Walt Disney who spent his whole working career dealing with tough-minded bankers, demanding stockholders and difficult employees, not that Walt himself was always a ball of sunshine. But through his travails when Disney had a dream he understood perseverance needed to carry it through. In 1944, Walt Disney went to his daughter's bedside to tuck her in when he saw a book called Mary Poppins. "What's this?" He asked her. "You should read it Daddy, it could be a movie." Walt took her advice and was enthralled by idea of a Flying Nanny on screen. However there was a huge obstacle to his plans, author Pamela Travers. She wanted Mary Poppins to have nothing to do with Hollywood, let alone a cartoon-maker. Over next several years when Walt would travel to England to make films like Treasure Island, he would pay visits to Mrs. Travers charming her with his personality and telling her about his inspiring ideas for Mary Poppins if it ever was made into a film. Finally after 16 years author gave in to him. The next question was who should play Mary who was kind of a frumpy character like her creator. Walt wanted Betty Davis but she was unavailable, so he decided to change direction with a younger, more attractive actress. His secretary suggested Broadway star of My Fair Lady, Julie Andrews. Walt chose her after watching her performance in Camelot and being impressed by her loud clear whistle. She chose Walt after Jack Warner rejected her for My Fair Lady movie, claiming actress was unphotogenic.
| | Determining Your Websites “Validation” Point: How Written by Pete Prestipino
Most unsuccessful webmasters/site owners spend thousands of dollars on design, development, marketing/promotions, optimization and advertising with out giving any thought to whether they would trust their own site when it comes to buying products or services online or even sharing information with that site. If you aren’t getting return on investment that you set out to attain, consider determining your web businesses Validation Point - degree that a user believes your message and point at which they are ready to trust you enough to take you up on your unique proposition. By understanding some very basic principles about human behavior we can learn what it takes to become “valid” in eyes of prospects. -------------------------------------------------------------------------------- How do Users Find You? Surfers tend to trust websites that they find nearer top of search return lists or through respected site that they are familiar with. Traditional Search Engines: Since premium placement in search engines is difficult (if not in some cases impossible) to attain, sites that appear in 20th, 30th, or even 1000th spot really have to make an extended effort to show not only that their products are of equal or greater value but that their business meets or exceeds visitors expectations. Standard Link Referrals: Traffic sent from other websites is also a valuable commodity. When webmasters or site owners believe enough in what you offer to feature your site in their newsletter or within their Web pages, you build credibility and trust in eyes of prospects. By building your overall Internet popularity, your reputation will precede you as a business that offers premium products, services or information.
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