Paying for Targeted Traffic with Goto and Google

Written by Merle


Everyone wants to be listed inrepparttar top 10 ofrepparttar 128402 search engines, butrepparttar 128403 reality is that with millions of websites vying forrepparttar 128404 same ten spots, it just "ain't gonna happen." You'd probably stand a better chance at winningrepparttar 128405 lottery.

Many search engines have moved away fromrepparttar 128406 "free" submission model onto one that requires up front payment. This does not guarantee you any kind of placement; just that your site will be reviewed and listed. So what if it comes up 100,878,989 on repparttar 128407 search results page? It's listed.

Well, I have a real problem with that. Why should I pay $200.00 for something that's been free for years when my site may never be found inrepparttar 128408 first place? If you're like me, when you pay out good money for something, you want to see some results.

There are other search engines like Google and Goto who charge a fee but with both of them you're paying for *placement*, not just a listing. That's OK in my book. At least I'll get some traffic for my hard earned dollar.

Both Google and Goto should be utilized by any online entrepreneur looking for results. Let's take a look at both of them and what's involved in opening an account with them.

Goto- http://www.goto.com/d/about/advertisers/

There are many "pay for" position search engines butrepparttar 128409 clear leader ofrepparttar 128410 pack is Goto.com. They createdrepparttar 128411 game of "pay for" keyword positioning and are still going strong.

You pickrepparttar 128412 search terms that are relevant to your website and decide how much you wish to pay when someone clicks on your listing. The higher you bid,repparttar 128413 higher your site appears in their search engine when someone does a search for one of your keywords. What's nice aboutrepparttar 128414 program is you're only paying when someone actually clicks through to your site and not just for impressions.

When setting up your account they offer 3 packages to choose from:

1)Full Service: This is their customized plan with recommended terms and bids based on your budget. They'll write up to 100 search listings for you, total price $199.00 (1 time fee)

2) Full Service: A less expensive customer plan with up to 20 professionally written search listings for $99.00 (1 time fee).

3) Self Service: This is my favorite where you create your own titles and descriptions and bids. No service fee butrepparttar 128415 minimum amount to open an account is $50.00. If you want to register more than 40 keywords or phrases they have a handy spreadsheet you can download, enter in all of your keywords then mail it back in.

Promoting Your Site With Doorway Pages

Written by Mathew Zupanec


Over 95% of Web users find what they are looking for by visitingrepparttar top 6 search engines. And everyone agrees that, If your site doesn't rank inrepparttar 128401 top 10 or 20 when doing a keyword search atrepparttar 128402 top search engines, your target audience won't be able to find you. WHAT IS A DOORWAY PAGE? Doorway Pages (also known as bridge pages, portal pages, jump pages, gateway pages, entry pages) arerepparttar 128403 best solution for many Webmasters to rank well for a specific keyword. They are pages specifically created for a keyword phrase and optimized for a particular search engine. These pages then provide a link to your main web site. WHAT DOES A DOORWAY PAGE LOOK LIKE? Makerepparttar 128404 doorway page in a way it makes sense torepparttar 128405 person viewingrepparttar 128406 doorway page. Ifrepparttar 128407 content onrepparttar 128408 doorway page is not interesting and compelling enough,repparttar 128409 surfer is very likely to simply click onrepparttar 128410 back button ofrepparttar 128411 browser and move on to other sites. HOW TO MAKE A DOORWAY PAGE? Your first step is to decide uponrepparttar 128412 exact keyword phrase you wish to target. Pickingrepparttar 128413 correct keyword phrase to target is very important. Each doorway page will target a specific keyword phrase (only one for better result). Never use more than 7 keyword phrases inrepparttar 128414 page. Try to create a doorway page without using this components: - No image maps - No background images - No frames - No embedded sounds - No Java - No JavaScript - No banners - No counters - No words written inrepparttar 128415 same or similar color asrepparttar 128416 background - Nothing complicated or intricate (CGI or FLASH pages) - No "refresh" tag (NOTICE: I deliberately change allrepparttar 128417 "<"s to "(" and ">"s to ")" inrepparttar 128418 codes below. As many email programs now read HTML, they may displayrepparttar 128419 HTML codes likerepparttar 128420 way you see them in your browser. When that happens you will not be able to see examples.) Page TITLES This area is one ofrepparttar 128421 most important factors when ranking highly inrepparttar 128422 search engines. Write page Title with keyword phrase at beginning, about 7-9 words maximum in length. Example: (TITLE)Doorway Pages for Webmasters(/TITLE) Meta DESCRIPTION Tag Describe your web page withrepparttar 128423 keyword phrase atrepparttar 128424 beginning ofrepparttar 128425 description, about 15 words. Example: (META NAME="Description" CONTENT="Doorway pages also known as bridge pages are HTML pages designed specifically to rank highly on search engines.") Meta KEYWORDS Tag Place keyword phrase atrepparttar 128426 start ofrepparttar 128427 tag. Do not put a

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