Pay per click tracking

Written by Joel Strellner

Like many businesses that advertise online you are probably spending a portion, if not your entire advertising budget on PPC (pay per click) advertising. The problem many businesses have is being able to determinerepparttar most profitable avenue to continue pursuing in their advertising methods.

How to determinerepparttar 128009 best avenue

Typically, businesses rely onrepparttar 128010 stats provided byrepparttar 128011 PPC companies, but usually this isn't good enough. Sure, if you only advertise in Google AdWords or Overture this method may be sufficient, but what if you advertise with more than one PPC company or you advertise on banners, email and pop-ups/pop-unders also?

The solution is tracking. The only way to know if one of your avenues is performing better than another is to trackrepparttar 128012 users and determine where allrepparttar 128013 buyers/leads are coming from.

For example, say your candle company advertises in Google AdWords and on Overture forrepparttar 128014 key phrase "scented candle" and you receive, according to Google and Overture combined, 300 visitors, and from your own records 20 orders per day.

Without trackingrepparttar 128015 users at most you know that google gave you 120 visitors and Overture gave you 180 visitors (remember this is an example),repparttar 128016 times thatrepparttar 128017 users visited your website and of course that you received 20 orders for that day.

With tracking you would still know all ofrepparttar 128018 above information, however you would also know even more vital information like that out ofrepparttar 128019 180 visitors that overture gave you, 18 of your 20 orders came from them. You would also know (depending on how detailedrepparttar 128020 tracking was) what pages they looked at and if they have previously visited your site, among many other things.

How to implement PPC tracking

Search Engine Robots - How They Work, What They Do (Part II)

Written by Daria Goetsch

Search Engine Robots - How They Work, What They Do (Part II)

Why Isn't My Website In The Search Engine? If your site isn't found inrepparttar search engines, it is probably becauserepparttar 128008 robots couldn't deal with it. It could be something as simple as not being able to findrepparttar 128009 site, or it may be more complicated issues involvingrepparttar 128010 robot's not being able to crawlrepparttar 128011 site or figure out what your pages are all about.

Submitting your site torepparttar 128012 major search engines: that will help deal withrepparttar 128013 "can't find it" problem. Even having links pointing back to your site can be enough to attractrepparttar 128014 search engine robots. Google, for example, suggests that you may not have to submit your pages; they will find your site if you have a link pointing back to it from at least one other site onrepparttar 128015 web.

Ifrepparttar 128016 robots can find your site but can't make sense of it, then you may need to look atrepparttar 128017 content and technology used on your pages. Frames, Flash, dynamically generated pages, and invalid HTML source code can cause problems whenrepparttar 128018 search engine robot tries to access your web pages. While some search engines are beginning to be able to index dynamically generated pages and Flash (e.g. Google and AllTheWeb), use of some of these technologies can hinder your ability to be indexed byrepparttar 128019 search engine robots.

Text in images cannot be read byrepparttar 128020 search engine robots. Using ALT image text is an important way to helprepparttar 128021 robots "read" your images. Websites with extensive images rely heavily on ALT text to present their content.

How Do I Get The Most Out Of Indexing? If you know what to "feed"repparttar 128022 spidering robots you will help yourself with search engine ranking.

Having a website full of good content isrepparttar 128023 major factor. Search engines exist to serve their visitors, not to rank your website. You need to be sure to present yourself in your site inrepparttar 128024 way that will be most useful torepparttar 128025 search engine visitor. Each search engine has its own idea of what is important in a page, but they all value text highly. Making sure thatrepparttar 128026 text on your pages includes your most important keyword phrases will helprepparttar 128027 search engine evaluaterepparttar 128028 content of those pages.

Making sure that you have good title and meta tags will further assistrepparttar 128029 search engines in understanding what your page is about. Ifrepparttar 128030 text onrepparttar 128031 page is about widgets,repparttar 128032 title is about widgets, andrepparttar 128033 meta tags are about widgets,repparttar 128034 search engine will have a pretty good idea that you are all about widgets. When their visitors search for widgets,repparttar 128035 search engines know to list your site inrepparttar 128036 results.

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