Pay per click search engine guide

Written by David Callan

Pay-Per-Click Guide

What are pay-per-click search engines? Pay-per-click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usuallyrepparttar first 3-5 search results are used by a network of partner search sites. The result forrepparttar 128356 site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

Sorepparttar 128357 underlying idea to pay-per-click search engines is that you find keywords related to your website and then you bid (how much you are willing to pay for each visitor that visits your site throughrepparttar 128358 search results) and buy high positions on your chosen engine. The more times a word or phrase has been searched forrepparttar 128359 higher you will have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant torepparttar 128360 keyword you want to bid on. These engines allow you to skip allrepparttar 128361 search engine optimization stuff and simply pay for visitors.

Pay-per-click engines have a number of benefits to any webmaster.

Only pay for visitors, unlike banner advertising where you have to pay each time someone sees your ad, on pay-per-click engines you only have to pay when someone clicks on your listing. So you are getting guaranteed visits.

Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 asrepparttar 128362 minimum bid however. Popular search terms can cost much more onrepparttar 128363 big pay per click search engines most notable and Even still PPC engines are one ofrepparttar 128364 most cost effective way of driving targeted people to your site. Hopefully you will agree now that using pay-per-click engines is a great way to increase traffic and profit. OK lets talk about how to use, and other PPC's to make to most of your money.

Relevant terms arerepparttar 128365 ones that will bring yourepparttar 128366 highest quality traffic. Basically this means only bid on terms that are directly related to your site. For example if AKAMARKETING.COM decides to use overture or any ofrepparttar 128367 other PPC search engines inrepparttar 128368 future, it would be bidding for terms such as "Internet marketing articles" and "website promotion articles" because they arerepparttar 128369 main focus ofrepparttar 128370 site. Imagine if you bid for terms that were not really directly related to your website,repparttar 128371 people that come from these terms are not likely to buy or sign up, but you still have to pay for them, it's like givingrepparttar 128372 PPC's free money so ALWAYS STAY RELEVANT.

Bid on as many low-cost relevant terms as you can. The cost of a top position with overture or any ofrepparttar 128373 other big PPC's depends uponrepparttar 128374 keyword you are bidding on and how many people search for it. If you have to bid on a popular word such as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. But what if you went for "Internet marketing articles" it costs less than a quarter ofrepparttar 128375 price, it will produce far less visits of course, but is much more cost effective. Imagine doing this on a wide scale basis, securing lots of low-cost positions,repparttar 128376 combined traffic from these positions will add up torepparttar 128377 level produced by a popular keyword - but at a fraction ofrepparttar 128378 cost.

It used to be a good idea to bid on all relevant terms (if you could), however some ofrepparttar 128379 big PPC's now require a $.05 minimum bid. This means some terms will not be worth it, terms that are worth it will contain several words and are highly targeted, meaning thatrepparttar 128380 searcher who clicks through is really interested in your page and more likely to buy/sign up.

How to Get FLASH Indexed by the Search Engines

Written by Robin Nobles

How to Get FLASH Indexed inrepparttar Search Engines

by Robin Nobles

Note: The example portions of this article have been removed. However, you can viewrepparttar 128355 article in its entirety at:

Perhaps you can relate torepparttar 128356 involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content.

Of course,repparttar 128357 client (or maybe your boss?) is thrilled withrepparttar 128358 dazzling presentation, and they rarely fail to mention what a "small fortune" it cost to produce before adding "it's worth it!...don't you agree? All it needs now is for YOU to optimize it for findability inrepparttar 128359 search engines."

Isn't it funny? ... how they fail to noticerepparttar 128360 color rushing to your face as you suppressrepparttar 128361 urge to scream and opt instead forrepparttar 128362 tactful approach, patiently explaining (once again) that FLASH doesn't score well in search engines.

Don't panic -- there IS a solution!

Here's a solution you can use to getrepparttar 128363 best of both worlds - search engine findability andrepparttar 128364 professional image enhancement that FLASH can provide.

The strategy involves using an absolute positioning technique called Z Order within your Cascading Style Sheets (CSS). For this to make sense, you must first understand what Z Order is. Microsoft's MSDN ( site explains...

The Z order of a window indicatesrepparttar 128365 window's position in a stack of overlapping windows. This window stack is oriented along an imaginary axis,repparttar 128366 z-axis, extending outward fromrepparttar 128367 screen. The window atrepparttar 128368 top ofrepparttar 128369 Z order overlaps all other windows. The window atrepparttar 128370 bottom ofrepparttar 128371 Z order is overlapped by all other windows.

In non-technogeekspeak, Z Order allows you to place content partially, or even fully, on top of other content. Since onlyrepparttar 128372 content on top is viewable, it's entirely possible to place an unintelligible-to-search-engines FLASH movie on top of an easy- to-index-layer of relevant text content. And, by doing so, your site visitor sees onlyrepparttar 128373 FLASH movie whilerepparttar 128374 engine sees only your relevant keyword-laden text.

How to create Z Order using CSS

To accomplishrepparttar 128375 magic it's helpful to first understand what a very basic CSS using Z Order source code might look like. To viewrepparttar 128376 basic example, visitrepparttar 128377 complete article online at:

Source ofrepparttar 128378 example: 14.htm

Notice thatrepparttar 128379 highest value --

-- isrepparttar 128380 "window" that lands on top. This is important to understand because that's how we're going to performrepparttar 128381 magic.

FLASH over, RELEVANT CONTENT under = SE indexability

By now you've probably deduced we're going to layer our relevant content exactly beneath our FLASH movie. By doing so,repparttar 128382 site visitor will see onlyrepparttar 128383 FLASH movie in their browser whilerepparttar 128384 search engine will find, and index,repparttar 128385 "relevant content" because search engines "view" onlyrepparttar 128386 source code ofrepparttar 128387 page (notrepparttar 128388 browser version) and they index onlyrepparttar 128389 TEXT they find within that source code.

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