What are pay-per-click search engines? Pay-per-click search engines (also called pay-for-performance, paid listings among other names) are engines which allow site owners to determine their sites ranking in that particular search engines results by bidding on keywords. Usually first 3-5 search results are used by a network of partner search sites. The result for site owner or webmaster is a lot more highly targeted traffic and a lot more sales.

So underlying idea to pay-per-click search engines is that you find keywords related to your website and then you bid (how much you are willing to pay for each visitor that visits your site through search results) and buy high positions on your chosen engine. The more times a word or phrase has been searched for higher you will have to bid to get high rankings. The only limitation is that your site must be at least vaguely relevant to keyword you want to bid on. These engines allow you to skip all search engine optimization stuff and simply pay for visitors.

Pay-per-click engines have a number of benefits to any webmaster.

Only pay for visitors, unlike banner advertising where you have to pay each time someone sees your ad, on pay-per-click engines you only have to pay when someone clicks on your listing. So you are getting guaranteed visits.

Pay-per-click engines provide highly targeted cheap visitors. Often you can buy a good ranking on a decent keyword for as little as 1 cent or 2 cents per click. Overture has of late installed $.05 as minimum bid however. Popular search terms can cost much more on big pay per click search engines most notable overture.com and findwhat.com. Even still PPC engines are one of most cost effective way of driving targeted people to your site. Hopefully you will agree now that using pay-per-click engines is a great way to increase traffic and profit. OK lets talk about how to use overture.com, findwhat.com and other PPC's to make to most of your money.

Relevant terms are ones that will bring you highest quality traffic. Basically this means only bid on terms that are directly related to your site. For example if AKAMARKETING.COM decides to use overture or any of other PPC search engines in future, it would be bidding for terms such as "Internet marketing articles" and "website promotion articles" because they are main focus of site. Imagine if you bid for terms that were not really directly related to your website, people that come from these terms are not likely to buy or sign up, but you still have to pay for them, it's like giving PPC's free money so ALWAYS STAY RELEVANT.

Bid on as many low-cost relevant terms as you can. The cost of a top position with overture or any of other big PPC's depends upon keyword you are bidding on and how many people search for it. If you have to bid on a popular word such as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. But what if you went for "Internet marketing articles" it costs less than a quarter of price, it will produce far less visits of course, but is much more cost effective. Imagine doing this on a wide scale basis, securing lots of low-cost positions, combined traffic from these positions will add up to level produced by a popular keyword - but at a fraction of cost.

How to Get FLASH Indexed in Search Engines

by Robin Nobles

Note: The example portions of this article have been removed. However, you can view article in its entirety at: http://www.academywebspecialists.com/newsletters/0702.html

Perhaps you can relate to involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content.

Of course, client (or maybe your boss?) is thrilled with dazzling presentation, and they rarely fail to mention what a "small fortune" it cost to produce before adding "it's worth it!...don't you agree? All it needs now is for YOU to optimize it for findability in search engines."

Isn't it funny? ... how they fail to notice color rushing to your face as you suppress urge to scream and opt instead for tactful approach, patiently explaining (once again) that FLASH doesn't score well in search engines.

Don't panic -- there IS a solution!

Here's a solution you can use to get best of both worlds - search engine findability and professional image enhancement that FLASH can provide.

The strategy involves using an absolute positioning technique called Z Order within your Cascading Style Sheets (CSS). For this to make sense, you must first understand what Z Order is. Microsoft's MSDN (http://msdn.microsoft.com) site explains...

The Z order of a window indicates window's position in a stack of overlapping windows. This window stack is oriented along an imaginary axis, z-axis, extending outward from screen. The window at top of Z order overlaps all other windows. The window at bottom of Z order is overlapped by all other windows.

In non-technogeekspeak, Z Order allows you to place content partially, or even fully, on top of other content. Since only content on top is viewable, it's entirely possible to place an unintelligible-to-search-engines FLASH movie on top of an easy- to-index-layer of relevant text content. And, by doing so, your site visitor sees only FLASH movie while engine sees only your relevant keyword-laden text.

How to create Z Order using CSS

To accomplish magic it's helpful to first understand what a very basic CSS using Z Order source code might look like. To view basic example, visit complete article online at: http://www.academywebspecialists.com/newsletters/0702.html

Source of example: http://www.htmlref.com/examples/Fig10- 14.htm

Notice that highest value --