Pay Per Performance Advertising could cover several things, such as pay per click advertising,

This type of Pay Per Performance Advertising means that, you list your website in a pay per click search engine, and when someone types in your term and clicks on your website listing, you are charged a fee for that click.

Another type of Pay Per Performance Advertising could be pay per subscriber. What this means is that you will pay a fee for every subscriber that is sent to you through a subscription form.

There are many types of Pay Per Performance Advertising but ones above are most common, especially pay per click.

Pay per search is another one. This was done by ask jeeves.com a few years ago, I'm not sure if they still do it though. What basically happened was you would put an askjeeves search box on your website, and whenever someone searched askjeeves through your website, you were paid a small amount each time.

Not recommended for small websites with little traffic. The return just wont be worth it.

Pay per impression is another one. This is quite rare though, or at least it should be. I don't think many, if any websites do pay per impression any more, it's so expensive and easy to make fraudulent impressions. However, in some places CPM is quite popular. This means cost per thousand impressions. So say CPM was $5, this would mean that for every thousand people that saw your advertisement you would pay $5.

Out of all of above, I would much prefer paying for every action taken. This way I get what I want, and there is less chance of fraud happening, which is just a waste of my time and money. Sure it costs more, but I think results are well worth it.

August 09, 2004

Los Angeles, CA- Ezina Moore, also known as Leslie Elizabeth Waddell, her name when she was Miss Black USA, is a musical titan. She sings and plays with passion and purpose on songs like "Power of Women." Power of Women is title of her new album released on June 22, 2004 on Soulful Warrior Records.

If there was anyone that defines motto “I am woman hear me roar,” it is Ezina. She plays her left-handed guitar with ghosts of all blues and rock greats hovering above. Like a woman Lenny Kravitz, she empowers her cause by doing it all.