Search engines and directories are important in getting a steady flow of traffic to your site. However, you really have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on them.
Pay-Per-Click search engines, on other hand, offer you enticing prospect of a guaranteed search engine position (guaranteed, that is, at time of bidding). And even better, as more traditional search engines struggle to generate income, some Pay-Per-Click results are actually used within these traditional engines too.
However, a listing on a Pay-Per-Click search engine has to be considered differently.
In this instance, you DON'T WANT just anyone to click your link. In fact, you ONLY want your prospective customers to click, and you must choose your keywords and description carefully to make sure that happens.
=> USE THIS RESOURCE
Overture (formerly GoTo) is by far most popular pay-per-click search engine on web right now. It was first pay-per- click search engine and as such Overture's results can now be found on many other search engines. Also, Overture have toughest anti-fraud measures in place - there is *less chance* of receiving bogus clicks using Overture.
However, due to Overture's market dominance - there is now a UK version - Overture now incorporate a minimum bid of 5 pennies (other pay-per-click search engines still let you have a minimum bid of 1p). And Overture will soon insist on a minimum spend each month ($20), if they have not done so already.
Overture - http://www.overture.com Overture UK - http://www.uk.overture.com
=> OR VISIT THESE LINKS
=> THEN BID, BID, BID!