They're used to convince someone of an

important point they may not yet realize.

You've probably used arguments in this way

most of your life in fact!

Maybe you wanted to go somewhere and had to

convince your parents that is was a good idea to

let you go. So you argued your position with them.

Maybe you wanted to buy a big ticket item and had

to argue value of buying it with your spouse!

Arguments don't necessarily have to be shouting

matches. They can simply be a device used to

convince someone of something that you feel is

important.

It's funny then, how so few sales people use art of

arguing to sell their products. Wouldn't a person who

wants someone to buy something from them want

to try and convince that one that it'd be a good idea?

Maybe it's because it's not such a good idea?

Could be why so many sales pitches are designed to

connive potential customers into buying rather than

giving them a convincing argument instead.

Let's face it . . .

Who'd want to argue a losing point?

After all, if a product is of little value, who in their right

mind would want to take position of trying to

convince someone it had value?

Maybe that's why so few try to convince rather than

connive!